With the advancement of digital space and internet facilities, the majority of the population are shifting online, for gathering information, shopping and staying connected with their loved ones. The e-commerce market has seen a drastic change and increase in usage since the last year. The number of sales and the rate of engagement has increased at a rapid rate.
Apart from the “stay at home” protocol, the success has also been catapulted by the best digital marketing company in Kolkata, whose unique strategies and engagement has been able to not only attract but also engage customers and convert them into paying consumers.
Amidst all this uniqueness and creativity, product description plays a pivotal role in getting the desired results. Implementation of SEO enriched product description is your key to success.
That being said, there are some mistakes that we have been making without our notice. To deal with those, it is important to learn about such mistakes along with ways to fix them, as given below –
Short and unclear description
When buyers log in to an eCommerce site, the product description serves as the driving factor. Many eCommerce sites fail to provide a proper description and their thin content brings about their downfall. A detailed product description can motivate the customers to purchase the product. Besides, it helps customers to gain better insights into the product.
Furthermore, a detailed description also helps Google understand your products. Plus, SEO enriched description will also help you in boosting your site to secure higher ranks on the search engine.
How to fix:
A short description, yet detailed, with high volume and relevant keywords can help your product to be search engine friendly and secure higer ranks. You can also add a compelling story about your product that would motivate the buyer to initiate a purchase.
Duplicate or copied description
Many eCommerce owners feel that it is okay to copy or utilize a similar description from a different vendor. But that is the worst mistake you can make in the SEO world. As per the best digital marketing company in Kolkata copies or duplicate content can lead to blacklisting of your site and you may lose your business. Therefore, it is important to use a description that will be unique to your business and product and will promote the product in a simple yet strong manner.
Remember, your content can help you climb higher on SERP (Search Engine Result Page) and get more and more traffic that would initiate sales. Therefore, it is important for your content to be powerful, valuable and relevant.
How to fix:
Make your product description simple and informative to address relevant queries. Use content that adds value to your site and increases the worth of your product.
Optimize your description for SEO
Every word on the internet is taken into consideration. Content that is aligned with the algorithms of the search engine attracts more clients than the others. It is often seen that eCommerce owners neglect the implementation of SEO in their description.
As the best digital marketing company in Kolkata says, do not neglect SEO, as it can make or break your business. An SEO enriched site is likely to attract more traffic than the sites who avoid SEO. Every search engine runs on a certain algorithm, following which, you can secure higher ranks and increase visibility for your customers.
How to fix:
In-depth keyword research will help you develop keyword-rich content that will enable you to rank higher on the SERP. You can get in touch with the best digital marketing company in Kolkata to manage keyword research and to fish out unique ideas that would help in optimizing your description and attracting traffic.
Use relevant and engaging content
Content that bores the public, are likely to drive them away. Content that is engaging and relevant is more likely to attract customers and convince them to make purchase decisions.
Using beautiful content, which is relevant and attractive can help you in getting more customers and boosting your sales. The audience needs a reason to stay on your page and get motivated to purchase, and what can be better than trendy, relevant, engaging and attractive content.
How to fix:
Use contents that are fun and exciting. Do not force your readers to read flat and boring content. A relevant and attention-seeking introduction and a convincing and valuable conclusion can help you in keeping your customers hooked on to your content for a long time.
Summing it all up…
Make sure your content connects to the customer and delivers the required information. You can get in touch with the best digital marketing company in Kolkata to avoid possible product description SEO mistakes and generate sales.
Looking for a digital marketing company?
Well, look no further! BUSFAM is here to offer you the best online marketing services to boost your eCommerce business, attract clients and increase sales. So what are you waiting for? Get in touch with us today.