By 2020, it seems around 20% of the workforce will be “solopreneurs” or freelancers. Freelancing is a rewarding prospect as you are your own boss and answerable to no one else. However, as exciting as the prospect of working for yourself may seem, it is fraught with unexpected tensions and challenges.
What if you start to lose clients? What if you are not able to attract a clientele? What if finding work is difficult? These are some of the challenges associated with being a solopreneur.
However, fret not! There exists a solution and the solution to being viewed as a credible contender is branding. So, BUSFAM, a digital branding agency, shares with you 5 critical branding tips for freelancers or solopreneurs.
When you decide to go solo, you should have a “plan” or a “vision”. The vision is where you see yourself in the next five or ten years. Most solopreneurs lack vision. They’re in it for the money and therefore fail to build themselves as a reputable brand.
Stay original and always market yourself well. Everybody is unique and they have something that makes them stand apart from the crowd. Leverage that. Use it to brand yourself in a unique and creative way.
To appear professional and well-put-together, you will need to master the written word and the spoken word. Always use acceptable Grammar and correct English in formal communication. It lends an air of panache and erudition. Small mistakes from a freelancer often lead people to question the credibility of the worker itself.
Try to be a good communicator. While this is a talent not everybody has, you should communicate clearly and as often as necessary. Clients and customers are attracted by clear, logical thinking, which seeps out into the verbal and written word.
Social media is an effective and inexpensive tool you can use to forge long-lasting relationships with your clients or customers. Make sure the branding across social media platforms is consistent. It should reflect your genuine interest in the customer base and you should communicate with them professionally, as befitting a solopreneur. In this regard, we, a digital branding agency can help you to maintain your social media accounts with a consistent storyline. Be it LinkedIn, Facebook, Instagram, or Twitter, we can help you to manage all these profiles in a streamlined fashion.
When you start branding as a freelancer, be consistent. It aids in dispelling confusion over you as a person. Logos, colour schemes, fonts, and language style should ideally be the same no matter which platform or person you are approaching.
Consistency in your branding, even if you choose to revamp your brand, is essential. It lends an air of confidence to the freelancer.
You should talk about your journey as a freelancer. Talking about it, especially on social media is a very useful tactic that you can employ. It lends to your credibility and your expertise. Moreover, your story will help you connect instantly with an audience making you a relatable solopreneur should you become successful.
We, one of Kolkata’s leading digital branding agencies, help you to manage and build your personal brand. Succeed at solopreneur-ship with the right package from BUSFAM encompassing various deliverables.
It’s tough to be a successful freelancer. However, with the right skills backing you up, branding can skyrocket your position. Hurry up and opt for BUSFAM’s solopreneur branding today!