Our Challenges
Bawarchi failed to have a proper online presence and visibility. It also lacked the required social media presence and social media engagement. The competition was much higher as there were several restaurants offering fine dining in Kolkata and hence it was difficult for the brand to have a strong hold of the market and attract customers at a large scale. Besides lesser promotional activities resulted in reduced brand awareness and footfall which affected the brand reputation and growth.
Also, the engagement was quite low and the marketing strategies were not in tune with the current trend. There were no reels or videos that helped with the marketing strategies.
Our Deliverables
We focus first on creating a social media presence by introducing the brand to several social media handles. Social media promotions were done for the three major brands – Bawarchi, Posto and Bhooter Raja Dilo Bor. Our significant deliverables included –
- We created social media pages for the brand
- Posts were created in advance and scheduled as per the requirement to increase the rate of brand engagement
- Our team, in collaboration with Webicorp, worked to create a user-friendly website with the facility of online ordering
- We made use of content marketing and keyword research for content building
- Adequate link building and content sharing helped in reaching the masses and increasing SERP rank
- Our SEO agency practiced organic SEO that increased the dwell time of the website
- White-hat SEO was responsible for increasing online visibility
- Events were covered and promoted to keep the followers engaged and updated
- Creative posts helped the brand stand out from the crowd
