What the client required?
The client wanted to increase footfall and customer preference. Social media presence was one of the biggest requirements of the client. The client also wanted to add focus on their major brands like Posto and Bhooter Raja Dilo Bor. They also desired to make the brand a well-known restaurant PAN India by increasing online visibility and engagement.
Our challenges
Bawarchi failed to have a proper online presence and visibility. It also lacked the required social media presence and social media engagement. The competition was much higher as there were several restaurants offering fine dining in Kolkata and hence it was difficult for the brand to have a strong hold of the market and attract customers at a large scale. Besides lesser promotional activities resulted in reduced brand awareness and footfall which affected the brand reputation and growth.
Our deliverables
We focus first on creating a social media presence by introducing the brand to several social media handles. Social media promotions were done for the three major brands – Bawarchi, Posto and Bhooter Raja Dilo Bor. Our significant deliverables included –
The outcome
Bawarchi has evolved as one of the favourite places for the foodies in Kolkata. With our 360-degree digital marketing services in Kolkata we helped the brand flourish and reach out to the mass audience. Social media promotions, SEO and content marketing have proven to be the best campaigns for the brand, increasing its online visibility and engagement. Our efforts helped in increasing the footfall for all the three brands.
Read more of our case studies
- Know how we transformed the social media presence of a leading Engineering institute
- How we helped one of the leading geriatic care service providers to boost its social presence
- How we added value to the history of the sports club
