Health and Hygiene

Social media marketing raises brand awareness and engagement


 

ServiceZet

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What the client required?

Brand awareness was the major concern for ServiceZet. To make a significant mark online, social media was observed to be the best option, especially after the 2020 pandemic. Thus the brand wanted to increase social media engagement to raise brand awareness and attract clients.

The main objective was to increase the number of bookings and stand among the leading health and hygiene service providers in Kolkata.

Our challenges

With a hysterical competition, it was difficult for ServiceZet to stand apart and be recognised as the best health and hygiene service provider. Inadequate brand awareness leads to a lack of booking. Despite it being an initiative by CCASPL, it failed to receive acceptance as its mother company did.

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Our deliverables

We first tried to analyse the current position of the brand in the marketplace. Based on the brand value and the need of the company, our digital marketers brainstormed together to curate effective strategies both on and off social media platforms. We have catered the brand with -

  1. Link building through internal and external content hyperlinking
  2. Social media marketing and optimisation for maximum engagement
  3. Online campaigns for better reach and conversions
  4. On-page and Off-page SEO for increased engagement and improved Google rankings after Website Development (servicezet.com)
  5. Branding for brand awareness and engagement
  6. ROI-driven strategies for increased sales and revenue
  7. Pay-Per-Click or PPC for maximum reach and engagement

The outcome

The main focus was on consistency and quality of content that would protect the backbone of the brand throughout its marketing journey. We came out with tried and tested ROI-driven strategies to increase brand awareness and revenue, by almost 3X. Currently, ServiceZet stands out to be an immensely popular health and hygiene service provider in the country, featuring top cities like Delhi, Mumbai and Kolkata.

Read more of our case studies

  • Learn how we helped now one of the leading fine-dining restaurants to boost its presence
  • Know how our effective strategies helped one of the pioneering geriatric care service providers
  • How we helped one of the reputed sports club to enhance its online presence
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