Our Challenges
With a hysterical competition, it was difficult for ServiceZet to stand apart and be recognised as the best health and hygiene service provider. Inadequate brand awareness leads to a lack of booking. Despite it being an initiative by CCASPL, it failed to receive acceptance as its mother company did.
Plus, there were no engagement or brand visibility marketing strategies. This kept the brand in the dark and very less people knew about them. As there were many brands offering the same services, it was quite challenging to keep them under the spotlight.
Our Deliverables
We first tried to analyse the current position of the brand in the marketplace. Based on the brand value and the need of the company, our digital marketers brainstormed together to curate effective strategies both on and off social media platforms. We have catered the brand with -
- Link building through internal and external content hyperlinking
- Social media marketing and optimisation for maximum engagement
- Online campaigns for better reach and conversions
- On-page and Off-page SEO for increased engagement and improved Google rankings after website development (servicezet.com)
- Branding for brand awareness and engagement
- ROI-driven strategies for increased sales and revenue
- Pay-Per-Click (PPC) for maximum reach and engagement
