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Dr. B. C. Roy Engineering College Group of Institutions

What The Client Required?

The client desired to be the most sought-after and more common amongst the students and increase the number of applications. As a long-term goal, the client wanted to increase the brand value to stay ahead of the steep competition and be among the leading Engineering institutes offering quality training and 100% placement assistance.

Also, the client wanted to provide the students with important details and notices through a website so that the students will not have difficulties in gathering the required information. The client wanted to give all 4 colleges a long-term online presence and be the chosen one among the rest.

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Our Challenges

There was a steep competition in the educational sector with many Engineering colleges competing against each other in terms of training and placement. Besides, the brand visibility on social media and on online platforms was comparatively lower than other brands belonging to this sector, keeping the institute behind and unnoticed. The brand engagement was also inadequate and lacked proper audience attention.

None of the colleges had a properly designed and developed website, which impacted the growth and credibility of the colleges and also made trust a big factor among the students. This further impacted the student application count and limited brand exposure.

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Our Deliverables

We mainly focused on increasing the conversion ratio to pull-in more application of students. We tried to reach the mass audience by increasing brand value, visibility and engagement. Our deliverables mainly included –

  • Developed a better website, keeping the essence of the old websites intact in collaboration with Webicorp
  • Built a strong social media presence of all the said 4 colleges
  • Strategized to boost the brand image and reputation
  • Our team of digital marketing consultant in Kolkata worked hard to increase the rate of engagement
  • Adequate Facebook Ads helped us promote the brand even better
  • Advanced planning and creation of social media posts helped in proper brand management
  • We focused more on the infrastructure, facilities and placement offered by all the 4 collages
  • Each college was promoted in a unique and different way
  • We tried to earn the trust of both students and their guardians
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The Outcome

We were able to help the brand take baby steps towards success. Our efforts resulted in an increase in the number of admissions. The visibility and the brand essence enhanced within a couple of months. Our 360-degree digital marketing services in Kolkata added value to the image and reputation of the brand. We also tried to bring together the alumni to add to create brand awareness and trust.

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