5 Essential Marketing Strategies to Launch Your Start-Up in 2022

5 Essential Marketing Strategies to Launch Your Start-Up in 2022

The landscape of marketing is evolving at a rapid pace. Some of the industry's best marketers claim that marketing has changed more in the last 2 years than it ever had in the previous fifty years. 

Most businesses, both big and small, have shifted from the traditional way of marketing to adopt digital marketing. However, though it might seem easy, digital marketing needs proper strategies to secure the desired outcome. Not all digital marketing weapons are equally effective. While some may hit the bullseye, others may not even come close to success. 

To ensure that your digital marketing strategy is not tossed away, it is recommended that you get in touch with the best digital marketing agency in Kolkata for your branding. This will not only add a touch of professionalism to your marketing but will also ensure that our investments get proper returns. 

Having said that, shared below are some effective digital marketing strategies that start-ups can adopt to skyrocket their success. 

  1. Search Engine Optimization

The term Search Engine Optimization is no more new to the millennials. Being extremely effective, SEO is now one of the most sought-after digital marketing services. The advantages of using Search Engine Optimization can be listed down to main points - one being increased online visibility and the other improved Google ranking.

SEO is extremely important for your website considering there are hundreds of sites just like yours. If you want your customers to find you from the pool of clone websites, SEO is the right service for you. It is an amalgamation of several activities that support your website and helps the website rank high on the search engine results page to reach your potential customers. Such activities involve keyword research, keyword analysis, keyword-centric content creation and more. 

  1. Influencer Marketing

In the generation of Instagrammers and YouTubers, influencer marketing is no further a new concept. Unknown to many, influential marketing has proven to be one of the most effective ways to increase your follower count. 

A common human nature, we often tend to invest in a product after seeing a celebrity or idol endorsing it. The better the endorsement the more is the sale. 

The dark truth is, no matter how many times an influencer claims his/her product or service review/content to be "not sponsored", chances are, it is. 

However, there is no crime in promoting a product or service in exchange for financial gain if the product or service is for the greater good of the consumers.

This indicates that influencer marketing is quite beneficial for not only improving your follower count but also increasing your sales. 

  1. Affiliate Marketing

Quite similar to influencer marketing, affiliate marketing is also a great campaign to increase brand awareness. You can recruit successful affiliates for your brand who can draw in leads for you. In layman's terms, the affiliates can work as a salesperson for you on a commission basis. The more convertible leads, the higher is the payment. 

  1. Social Media Marketing

Our life revolves around social media. An average number of people accounts for checking their social media handles the first thing they wake up in the morning. Be it for entertainment, knowledge update, reading current news and getting in touch with a friend or family, social media has become a greater part of our world. 

Social media experiences a drastic increase in the engagement rate with the advent of the pandemic in the year 2020. This increase in engagement provides businesses with endless opportunities to raise brand awareness and engage their customers. Besides, social media advertisements have proven to be quite supportive in increasing the number of sales. 

  1. Pay-Per-Click Marketing 

Pay-per-click advertising is quite a common digital marketing weapon currently. It is a performance-centric strategy that allows you to pay some part of a predetermined amount to the search engine to list your advertisement. The best portion of the amount can be paid against every click you earn on your website or the advertisement. 

PPC is a lucrative way to direct your customers to your website and increase your traffic. To make the best use of PPC and its advantages you can get in touch with the leading advertising company in Kolkata to design effective PPC campaigns. 

Summing it up…

The digital marketing landscape is evolving at a rapid rate and brands are required to keep up to the pace with effective digital marketing strategies. It is important to understand which strategies will work for your brand the best and which will not. Applying everything at once will only waste your time and money. This is why hiring professional digital marketing consultants work wonders in ensuring the highest return on investment. 

In addition to the above-mentioned strategies, you can also make use of viral marketing, retargeting, content marketing, email marketing, content marketing and referral marketing to raise awareness and engagement for your brand. 

For curated strategies, you can get in touch with the leading digital marketing agencies in Kolkata like BUSFAM. 

We are a team of expert digital marketers with years of experience in this field. We can help you grow your brand digitally and boost your online reputation. 

So what are you waiting for, get in touch with us today!