What is SEO?
The most commonly searched question on Google, SEO is a prominent requirement of businesses today. And not just businesses, considering the vast job opportunities it offers, learning SEO is now in demand.
Offering a promising success, SEO or Search Engine Optimization is a tool of digital marketing that helps in generating traffic by securing higher ranks on the Search Engine Result Page or SERP. To get the best of SEO you can avail professional SEO services in Kolkata.
SEO is more just increasing website traffic. It also helps you generate business leads and increase revenue. There are several processes that support ROI driven SEO strategies, involving editorial, organic, free and natural results. SEO is a continuous process that can be divided into two main categories, namely on-page SEO and off-page SEO.
While off-page SEO refers to activities outside your own website to increase rankings in SERP, on-page SEO are activities that are performed directly on your website to directly impact the ranking.
Now, you may be thinking what is On-page SEO, isn’t it? Here it goes –
What is On-page SEO?
On-page SEO is a significant part of Search Engine Optimization. It helps you construct your website pages and implement techniques to improve your search engine ranks on SERP and generate more traffic. Avail professional SEO services in Kolkata to generate leads and revenue through SEO techniques.
On-page SEO involves several factors that impact your ranking, such as, Keyword Research, Meta Tags, Header Tags, URL Optimization, Keyword Placement in Content, Image Optimization and many more.
Want to know in detail?
Here are 5 major factors of SEO that you should know about –
Keywords are search terms that are frequently used by people while searching for data or information. Keyword research is the process of searching for such common terms that people are using. This assists in acquiring and engaging the attention of the target audience. Effective keyword research offers several benefits including engagement, customer conversion, ROI, increase in SERP ranks and more.
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Meta tags are considered the most essential factor of SEO. The fundamental concepts under Meta Tags are Meta title, Meta description, Meta Keywords and Meta Robots Tag.
The meta title is mostly used to convey the content of a page to the users. On the other hand, Meta Description is short content that offers a short understanding of the content and concept of the page.
Meta Robots tag tells the user to follow a specific page in the website and Meta Keywords tells the user the list of keywords used in the site and its relevance.
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Header Tags are snippets of HTML code that allows highlighting certain keywords on a web page. It helps the user to understand what the page deals with and whether the page is relatable to the search query or not. Header Tags also helps in improving search engine placement.
The best website URL is said to be short and keyword-rich. For quality website optimization, the structure of a dynamic URL should be avoided. The first 3-5 words in the URL is of prime importance and adds credibility to the site. Making use of keywords in a URL is considered one of the best practices. A properly structured URL, rich in keywords will help you secure the best rank.
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As they say, “Content is the King”. Content optimization concentrates more on making use of specific keywords in certain places to achieve the strongest and high ranking keyword target.
Proper placement of keywords in content encourages the website to secure higher ranks on SERP. Keyword frequency, usefulness, relevance, and progression are some of the significant and essential factors to consider under Content Optimization.
In addition to the above, content audit, user engagement, image optimization, keyword cannibalization and more.
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We acknowledge the need for deadline management and hence we groom our team to address all urgent requirements so that you can uplift your brand, be under the spotlight and keep your formidable feet forward by staying ahead in the competition.
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