5 Tips to Choose the Best Digital Marketing Agency in Kolkata for Small Businesses

5 Tips to Choose the Best Digital Marketing Agency in Kolkata for Small Businesses

Kolkata has several premier digital marketing agencies like BUSFAM, Webicorp, Meraqi, Indus Net-Tech Shu, among others. Given the vast choice that you as a Kolkata business owner face, how do you outsource your marketing to a digital marketing agency in Kolkata that’s the best for you?

In this short blog, we have got your back! We are giving you 5 tips by which you can choose the best marketing, branding and creative agency for your marketing requirements. Check out now!

5 Tips to Choose the Best Digital Marketing Agency in Kolkata for Small Businesses

When choosing an agency for your marketing goals, pick one that has the right budget, the perfect skillset and more than 6+ years of experience in the field.

  • Budget

As a business owner in Kolkata, looking to take your company online, you may not have a vast budget to throw around. You will need to allocate and spend every cent in your budget wisely. That is why you cannot afford to go to a marketing agency that is rash or hasty in the spending of your budget. Moreover, the agency should not charge exorbitant agency fees for no reason. Be prepared to work with a company that is ready to negotiate and create a win-win situation for all.

  • A Well-Designed Website

If their own website is a mess, can you trust them with yours? Check out the rank of the agency’s website. If it is beyond the first 2 pages of the rankings, you can safely assume they do not know the ‘S’ of ‘SEO’. Choose a marketing agency that has managed to get its website to the top of the SERPs. Only then can you trust them with yours.

  • Good Knowledge of SEO

The digital marketing agency in Kolkata should have good knowledge of SEO. How will you ascertain this? You need to ask them the right questions. Your in-house marketing team needs to have proper knowledge about the same so that you do not get cheated or fooled by the agency. If possible you need to cross-check the work of the agency with another one. Do this to be confident that you are getting high-quality work done. Talk to the agency’s SEO analyst and chief digital marketer. If they make tall promises that they can make your website rank in 3 months, they are bluffing. SEO is a relatively slow process, so stay wary of those who are promising you something they cannot deliver on.

  • Proof of Work and Portfolio

Check out the portfolio of the agency. Who are their regular customers? Which sectors do they work in? Does the agency specialize in one particular sector? Depending on these works and the portfolio, you need to choose the company that fits your requirements. Most agencies are proud of the clients they have worked with hence they showcase them on the website. Take a good look!

  • Good Communication

Lastly, you need to choose a creative agency that communicates well with you. Whether it be creative changes or budget issues, they should certainly be the first to reach out to you. The agency should also have a CRM where they can add you, so you can see the work as it progresses. Moreover, their point of contact should help you with any problems that you face.


A digital marketing agency in Kolkata can certainly help local businesses put their best foot forward digitally. Moreover, they can also help them brand, rank on SERPs, and gain both organic and paid traffic. Hence make a careful choice!