Branding is a little understood and a very misunderstood marketing topic. Most people think branding is designing a logo and slapping it onto their products in the hope that the buyer will recognise it and maybe remember to buy again from the same company.
That’s it!
Yet, as one of the leading branding agencies in India we know that branding, especially branding on any digital platform is much more than creating a simple logo. It’s the genesis of a whole storyline or idea that you package and showcase to the world. It’s the dream you sell, the vibe you give off, or the presentation of your products or services in a way that makes people want to buy or associate with you. Branding is psychological. It works in the subconscious and it happens to be a foundational pillar of digital marketing.
So, on that note, what are some of the essential elements of branding that you should keep in your mind? Find out only over here!
Digital branding is ensuring that your business’ online presence is well-established and maintained. Moreover, it also ensures that the online presence is consistent with the offline presence of your brand. Without a doubt, it is important for businesses to have a strong online presence as it builds trust with users and helps to make the business stand out from the crowd.
The first thing any branding agency in India will ask you to do is to define your brand. You cannot be everything and you cannot be everyone. Your products and services are made for some people. So identify your target audience, the brand tone of voice, the vibe, everything. This is the first step to creating a brand identity.
Next, a website is an online portal where your clients can access information about your business quickly and buy products or services on the go.
Yet how you create your website is very important.
This digital storefront needs to have language written in your choice of tone, background colours in your choice of palette, coupled with aesthetic and vibe of your choice!
It’s the same as what one would feel if they were to walk into your brick-and-mortar store.
Another essential of digital branding is creating an impactful and memorable logo.
A logo is the first emblem that anyone will see of your brand. The logo is one of the pillars of branding as it is a single entity that speaks volumes about your business.
Logo design stems from the definition of the brand hence having a good logo effectively seals the branding deal.
The next thing to settle is your branding message. The branding message is typically intertwined with the highlights of your business. Reflected in the mission statement, it settles what your business stands for and what it hopes to achieve. According to this branding agency in India, it’s important to get your branding message correct early on in the process of branding.
Want a strong brand presence online? Turn to social media.
Social media is a great place to engage with your customers, promote your business and address client issues. However, every social media platform is different. The content, consequently, has got to be different for each platform.
Remember some social media platforms are compatible with your brand, others are not, so make the choice consistently.
Content marketing works as an effective branding tool. The kind of topics that you create content on, the kind of write-ups you present all help to brand your business. Content marketing, whether it be blogs, videos, reels, ebooks, and guest posts are crucial to show the world in which direction your business is headed and how your plan to steer the course of your brand will work. Some businesses last longer than others because of their visionary outlook, which is encapsulated in the branding message.
Finally, maintain your online reputation. Whenever you get comments on social media, or on your blogs, follow up with relevant responses. Make people feel special according to your branding requirements. Protect your business and brand by making the right answers.
As a leading branding agency in India we get a lot of requests from clients for generating leads without doing branding. We try to explain to clients the need for branding and how crucial it is for generating high-quality leads. If you are interested in high quality leads through branding do reach out to us!