Advertising has evolved over the years, and today, it is not just about promoting products and services but also about connecting with customers on an emotional note. Many brands are now making ad campaigns that touch the hearts of the customers and create a lasting impact.
These ad campaigns are designed to evoke different emotions among the audience. The aim is not just to sell products or services but to create a positive brand image and build customer loyalty.
Brands are realising that customers are not just looking for functional benefits but also emotional ones. Taking this opportunity Urban Company evokes a sense of nostalgia in the hearts of their audience, trying to empower them through their newly launched campaign, “ Bano Marzi ke Malik”.
The nostalgic ad campaign of "Bano Marzi ke Malik" by Urban Company takes the audience back to a time when people had limited choices and were at the mercy of others for their household services. The ad campaign tells the story of how Urban Company empowers customers to make their own decisions.
The campaign aims to evoke a sense of nostalgia by reminding them of the struggles they faced in the past when availing home services. It takes a trip down the memory lane, showcasing how Urban Company is making life easier for customers today.
The ad portrays various relatable scenarios, such as the time when people had to adjust their schedules and fun times with their children to fit in with the service providers' availability or had to settle for service providers that did not meet their expectations. The ad highlights the importance of customer satisfaction and encourages customers to make informed decisions.
The "Bano Marzi ke Malik" campaign is part of Urban Company's larger strategy to build a customer-centric brand. The ad was launched with the aim of giving customers the power to make informed decisions when it comes to availing home services. It highlights the importance of customer satisfaction and encourages customers to take ownership of their choices.
The ideation for the campaign came from the insight that customers often feel helpless when it comes to availing home services. They have limited options to choose from and often have to adjust with low quality work of service providers.
The campaign was launched with the tagline "Bano Marzi ke Malik", which roughly translates to "Become the master of your choices". It emphasises the importance of customer satisfaction and encourages customers to make informed decisions based on their preferences. Urban Company takes the load off the customer’s shoulder and makes their lives easier.
The campaign has been well-received by customers and industry experts. Its message of customer empowerment has resonated with customers who appreciate the company's efforts to put them in control of their choices.
The campaign has also been praised by industry experts for its unique approach to customer engagement.
Using the power of creative advertising agencies, the campaign by Urban Company is an innovative approach to customer engagement that promotes customer empowerment and encourages them to take ownership of their choices