Colours of Hope: Celebrating Holi with Survivors
Like any other festival, Holi, the festival of colour, has always been an opportunity for big brands to connect and engage with their audience through advertising campaigns, creatives, and posts. Making the most of this festival, brands have taken colourful sketches of this Holi and shared ad campaigns that showcase the colours, music, story that touches everyone and traditional festivities.
Over the years, several brands have launched creative and innovative advertising campaigns to celebrate and many festivals like Holi and have also stood against the typical saying “ Bura na mano Holi hai “, preaching for a safe Holi for women and animals.
This year, Indian Oil inspires the audience to strive for a larger purpose, hence releasing a Holi special advertising that captures the spirit of the colourful festival. Tweaking the sense of purpose and joy, the company conveyed that this year the festival of Holi is to be celebrated with all its enthusiasm and flair with the survivors.
Indian Oil launches a new digital topical film on Holi that brings out a unique perspective, showcasing how this Holi is about putting the best foot forward to bring colours to the lives of the survivors of the society by going that extra mile.
The film showcases how if one decides to go the distance, life rewards them with experiences that are both fulfilling and filled with a larger purpose than oneself. It beautifully captures a person driving early in the morning to deliver herbal and organic colours to someone on this day of Holi. Travelling the road for 2 hours, he found that he was called by a recovery centre that had many children who are cancer survivors. He was amazed and emotional to see how his little effort brought a smile to the little one’s face. It was worth all the time and effort.
Indian oil depicts that to be the colour in someone's life, all you need to do is put in effort in their #BeTheColour ad campaign.
For a brand that incorporates the concept 'going the distance' in its products and spirit, the ad campaign apprehends how the simple state of mind can give this festival a whole new meaning. The simplicity of the storyline that depicts everyday life for us, and an unexpected but rewarding experience in the end coming together to create an unforgettable experience.
The brand reminds us that the festival of colours is not just about adding colour to our lives, but about going that extra mile to add colour to someone else's lives too. This heart-warming narrative inspires us to strive for a larger purpose. It's a beautiful portrayal of the human spirit and a timely message for us all.
The campaign spells a cheerful journey of how one decides to go a long distance to do his daily work and life rewards him with an experience like never before.
This not only makes a connection between the audience and the brand but also brings the best out of the brand. People start to think that the particular brand articulating such an ad often thinks about the environment.
Well, that was this creative advertising agency’s take in today’s episode. Stay tuned for more perceptive #BreakingtheAds.
It’s coming up…!