One of the vital aspects of a brand launch is the logo. Take it directly from one of the premier digital branding services. A logo can potentially make or break the branding of your company.
For instance, when I say “Chanel”, don’t the overlapping double Cs facing opposite directions come to mind? You could probably spot this logo a mile away and still recognize one of Coco Chanel’s classic creations.
Logos become a symbol of the brand, are easily recognizable, and are a great way of promoting your business making it easily recognizable among the slew of brands that are out there. Here we will look at 5 reasons why a good logo is pivotal for your business.
Check out the 5 reasons a good logo is seminal to your business.
When a person browses the Internet or walks through the fashion high streets, they are bombarded with stores that are trying to get them to buy. When they see a brand or logo they recognize or newly like, they stop to take a second look. The logo is familiar. It feels like home. Strangely, it feels like you have a relationship with that brand! That’s the power of a logo. In a couple of milliseconds, it creates an impression in the minds of people about your business.
You can make a first impression only once. And a big part of that first impression is the logo. People can take a look at your logo and gauge what kind of brand you are. For example, when you think of Chanel or Fendi you can easily tell they are classic powerhouses of fashion. Or when you look at LinkedIn, you realize that it is a serious environment where people exchange ideas.
When you see a logo that you easily recognize, it creates a level of trust that is hard to destroy. For example, when you see Nike’s swoosh sign, you have that amount of confidence and trust in that brand that their products are good. You don’t really think twice about buying from them. Logos facilitate an emotional connection with the customers.
A logo easily and quickly distinguishes your business from the competition. There are so many fashion houses around the globe, but each one is easily recognizable because of the logo and branding that was associated with it. As this digital branding service has firsthand experience, a logo helps to distinguish your business from the crowd of businesses that exist.
A logo can be used on all aspects of your branding. From the stationery to the merchandise, you can utilize your logo consistently. A logo adds a degree of legitimacy and professionalism to all aspects of your communications with others.
BUSFAM, one of India’s leading digital branding services, has 6+ years of experience in logo-making. Our approach to logo-making is very novel. We understand client requirements and their target audience. Accordingly, we opt to create the logos in a manner that makes them work with the intention as well as the need.
So, if you are looking for branding services in Kolkata, do get in touch with BUSFAM. We are eager to partner with you.