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Digital Marketing must "Do" in COVID-19 situation

While traditional marketing is taking a halt during this pandemic scenario it is your golden chance to excel with a digital marketing campaign. There may be several questions on how a digital marketing campaign successes amidst the Covid-19 situation. However with minimal changes here and there you can shoot up the digital marketing game and earn your brand and yourself a fortune. 

All you need to do is follow some simple steps or hire a digital marketing agency in Kolkata in  case you fail to promote your brand yourself. 

Step 1. Invest in context 

You must have heard of the phrase “Content is the king”. While you promote your brand you shall do it with words and visuals. In other terms you need content or a piece of art work to share information of thoughts regarding your brand. Hence, make sure your content is in tandem with the present situation that would make your information relatable to the audience. 

Step 2. Be consistent 

Ensure consistency. Do not be too late with your interactive posts. There are several other organisations trying to reach the  position you are trying to as well. Hence do not give your audience the window to forget about your brand. Keep in constant touch to help them know your brand better, understand your services and show interest. 

Step 3. Be open to changes 

The present scenario is quite volatile and so the market condition may also fluctuate aggressively. Be open to changes and consider altering your campaign strategy as per the market. Assess and reassess your present campaign and make all the alterations required to suit the present situation. Always remember that the digital space is changing day by day and hence you can not stick to a guideline you made years ago. Any decision made a month ago may not suit the condition today and hence changes are inevitable. Be in touch with a digital marketing agency in Kolkata and seek help to make the necessary changes. 

Step 4. Know how to tackle uncertainty

With a volatile condition there can be several times your digital marketing attempt may fail. Your audience will not count on your failure but will believe the times you overcome your situations.  Hence, hold a team of risk managers who can tackle your brand name and condition during such uncertainties. Do not feel demotivated if you face a loss as such occurrences will be common amidst this catastrophe. Keep your stakeholders updated about the condition of your brand and consult with a digital marketing consultant in Kolkata  to chalk out the perfect strategy to beat the losses. 

Consider being smart about sharing your failure with your audience. Remember they need not know the complete story. Make sure you use the digital space tactfully to reduce the severity of your failure and convey the least possible information to never lose the trust of your audience. 

Step 5. Contribute and help 

Remember, we are all in this together and thus help the ones in need. Be a support to your team and your subordinates. Consider being beside your audience and keep in touch with them regularly and to share necessary information to motivate them to fight the situation along with you. 

Last but not the least, be relatable and creative. Try out a new outlook to your campaign and try out something new yet in coherence with the situation. If you fail to fish out new ideas, seek help from a digital marketing consultant in Kolkata and give your brand a fresh look. 

 

 

  • 26 May 2020