Does A Logo Need to Have Meaning?
At our creative digital marketing agency, we’ve been having a BIG debate!
“Does the logo needs to have any hidden meaning or should it be a simple design bereft of any agenda?”
When our graphics team sits down to create a logo for a new company, there’s a sharp division among the members about how a logo ought to be designed. Should it have any hidden meaning? Should it be simple? Should it be intricate? Should it just have the company name and no more? There’s so much back and forth, that in today’s blog, we’re trying to shed some light on the world of logos.
Delve right in!
A logo is a simple image or graphic that helps a person remember a business or venture faster. It’s like a small memory-triggering image that immediately brings to mind the business.
Most businesses have a logo. It helps immeasurably in branding and other aspects of creating a memorable business. Think the double Cs of Chanel, the F for Fendi, and innumerable others.
The primary work of a logo is to help identify a brand easily. Since visual communication speaks volumes, a well-designed logo really matters. Also, there’s the idea of branding. Branding begins to make sense when you have uniformity in your visual communication everywhere. A logo is like an ancient seal or signet ring. It reeks of originality, authority, and authenticity.
Hence, every creative digital marketing agency always insists on designing a unique logo.
Now, we come to the all-important question of whether the logo needs to have meaning, if any or whether it can be “meaningless”.
It is the opinion of this creative digital marketing agency that it would be nice if your logo had a story to tell, however, if that isn’t the case, then you can easily design something that fits your business requirements.
Remember, logos are not artwork. They’re not the whims and fancies of a client. They are a well-thought-out and executed graphical representation for your company.
Then again, they’re not.
The thing about logos is that there are no rules here.
You can’t guarantee an iconic insignia that will become memorable over time. There’s a wide playing field and a hit and a miss.
For instance, if you look at Apple’s early logo and the present one, there’s a heaven-and-earth difference. So, brands don’t start out with iconic logos. They start out with mistakes and then build on the mistakes to finally come up with something that eventually becomes iconic.
Also, remember that the success of the company plays a crucial role in the recall value of the logo. So, while it may be possible for a company to create a truly beautiful logo, it needs to be aligned primarily with the business goals and branding. According to this creative digital marketing agency, business and business goals come before art and beauty, and sentimental meaning.
So, if you are looking for a logo to boost your business, remember that it does, up to an extent, but there have to be additional branding activities carried out for the same.
So, to sum up, no, a logo doesn’t really have to have any hidden meaning. It might have some emotional value to the founder of a business but generally speaking, it doesn’t have to have much significance except that it conveys the details of your business immediately and effectively.
Logos matter because of the instant recall value that they have. Moreover, they happen to be the face of the business or venture into the outside world. Crucial for branding, they happen to encapsulate a brand or a business in one graphical statement.
Some of the really iconic and trendy logos can really influence buyers’ decisions. People would proverbially kill to show off the memorable Apple logo, hence they opt to purchase the products.
Moreover, a logo can also create a lot of buzz in the industry and it can help communicate brand values. With so many advantages of having a logo, it’s a no-brainer why we require one of these for the sake of branding.
This creative digital marketing agency enjoys designing logos for companies. You can check out our portfolio on Behance. We have a stunning collection of insignias that we have made for several companies over the years.
Moreover, we enjoy a good debate on the various logos that are prevalent in the world today! We love to work out why the logo was made and what it means for the business!
Until next time, adios!