In the current evolving world of commerce, where entrepreneurship has become the next major thing for everyone over the world and an entire generation is seen pursuing the beauty and cosmetic industry, the fusion of cosmetics and branding creates a remarkable result and the craze is immense across the globe.
The power of branding cannot be emphasised enough. Brands that use the branding strategies effectively carve a unique identity for themselves. In this blog, BUSFAM, a renowned digital marketing agency in India presents the significance of branding , its impact and merchandising which, if done right, can truly be the icing on the cake.
One such brand that has epitomised the art of branding is Rhode Skin, an international skincare brand that has all sorts of marketing and has mastered the art of merchandising for branding success. Let's understand the success story of the brand and how merchandising has shaped the brand's image.
Thoughtful marketing strategies are a key contributor in a brand for it to rise rapidly in the industry. Rhode Skin, a beauty brand owned by Hailey Rhode Baldwin, a model , an instagram sensation , and now an entrepreneur.
Leveraging the entrepreneur's immense fame on the internet and collaborating with the marketing experts the team has devised some thoughtful strategies for her brand. The emphasis was not just on the products but majorly on the brand’s value , its philosophy, encouraging authenticity and transparency.
The strategy brought by her marketing experts has given a new meaning to the unique fusion of fashion and skincare playing a tremendous role in establishing the identity of the brand and resonating with the target audience that comprises of the young beautiful women. Her skincare range has instilled confidence in every girl's natural beauty.
Merchandising plays a crucial role in branding by generating hype and creating a sense of missing out which is often called FOMO. Rhode’s metrics of success underlined the impact of the brand on the beauty industry with the highest selling product of the range being Peptide Lip Treatment.
After the success she received from collaborating with other brands and engaging with influencer marketing, the owner additionally introduced a unique product outside her product line just for the successful branding.
She introduced a phone cover designed for a few iPhone models. This phone cover prominently highlights the name of the brand and features a special design that could hold the best selling lip balm. This smart move of merchandising has created a sense of fear of missing out among the skin care enthusiasts further enhancing the engagement of the customer and sales of the product.
Rhode Skin’s sharp branding and eye-catching visuals make customers feel excited and happy as they see them all over their social media platforms. Their skin care range has been doing great in the market, so they decided to try something new to increase their brand visibility.
The digital marketing agency involved did something really cool for the brand that is launching colourful balm and tubes of the best selling Peptide Lip Tint that would suit the different skin colour and the texture of the customers across the world.
In their recent photoshoot, they flaunted each lip tint alongside a matching food item. It was such a great idea because it was not only visually pleasing for the eyes but it also made the consumers feel like they could almost taste the colours. This trick made them want the lip tints even more.
Apart from merchandising Rhode Skin had its focus on powerful creative writing, effective visuals, and a holistic campaign that distinguished itself during the launch of skincare.
Their holistic approach toward a captivating campaign incorporated press release channels, social media platforms and internet leveraging the fame of her owner and her influential network that helps tell the story of the brand effectively.
Understanding the importance of online presence, Rhode Skin funded their well designed website that features real women using the products. Such design and functionality aims to elevate the user experience and build credibility for the brand. This illustrates Rhode’s commitment to providing efficient customer support and services.
Marketing could be as complex as rocket science for some and an opportunity to be creative for others, it's those small things that help a brand reach and resonate with their target audiences. Partnering with the right digital marketing agency in India could elevate your brand and set it apart if you wish to have a business of your own.
The journey of Rhode Skin shows the power of merchandising, branding and creating captivating campaigns in order to shape the brand’s identity and drive more consumer engagement. As consumers constantly look for authenticity and transparency from the skincare and cosmetic brands, Rhode Skin's commitment to such values undoubtedly continue to fuel its success in the years to come.