Google Gets Serious about the Authenticity of Search Results
Has the internet become a repository for irresponsible content that everyone is spewing out left, right, and centre? And is this a problem?
In an age where everyone wants to control the narrative with multiple perspectives, Google is taking a stand on being a responsible information provider so that users can make up their minds without being biased.
Today, we are looking at some new updates that Google has decided to roll out as of April 2023 which will tackle the problem of irresponsible content, giving end users a clearer idea of where their news is coming from, and more importantly, who is producing it.
To help users in their quest for authentic information on a variety of subjects from top experts across the globe, Google has rolled out the following features and enhanced some others. Here is a short list of the updates seo service providers can expect.
We’ll conclude this blog with some tips on how you can change your approach to content production so that you can continue to get organic traffic from content marketing. Let’s dig in.
This feature was launched in 2021 to help the searchers learn more about the websites they see on the SERPs. This is available in all languages and you can access it by clicking on the three dots next to the search results. Clicking on the three dots, you can learn more about where the information is coming from and why Google determines that it is a relevant answer to your search query.
Perspectives is a new feature that may take time to come to India but is being rolled out in the US. Having been in the test room since August 2022, this carousel will appear below Top Stories and give insights from a number of journalists and experts and other relevant voices on the topic.
The reason Perspectives is being introduced is because Google wants to even the playing field of opinions. By providing a balanced mix of voices and ideas, end users can gain a proper understanding of the subject or world event.
As an SEO service provider in Kolkata, we are excited to see what this new feature holds for the searcher. It is also interesting to know exactly how the algorithm will display a mix of opinions from a variety of journalists and concerned people.
This is a new feature that can be accessed by tapping on the three dots at the side of the search result. By clicking on the three dots, the user will find more information about the author.
Once this feature is out there, perhaps there will be more emphasis on the author of the content and that will help build trust regarding the author and the content and consequently the website itself. SEO service providers may now have to tweak their content strategy a bit to accommodate this new change.
Google has made it easier to access information which comes on “About this page”. Now, you can type the URL of this organisation and information from About this page will show at top of the results.
With this update, you will be able to see how the website describes itself and what others have said about the website.
Given the fact that Google is gearing up to present authentic and verified information to the masses, SEO service providers need to understand how this impacts their content strategy. It’s time to produce very relevant, noteworthy and authentic content. So content teams have got to change, their qualifications have got to change, they have to be some of the top communicators and journalists in their respective field.
To keep up with the changing requirements for content, writers now have to up their game. They need to be really knowledgeable in their respective fields and have the necessary writing chops. Here are some tips:
Google is taking steps to ensure that the content they show on their SERPs really helps users. SEO service providers need to provide content for their clients that is in line with the Google standards.
The content industry is heading towards greater accountability thanks to these new measures taken by Google.