Google’s Answer to ChatGPT Costs it $100 Billion
Ever since 30th November 2022, the world has been in a tizzy.
Why?
This digital marketing agency in India answers your question!
That was the day we opened our eyes to the latest artificial intelligence offering from OpenAI, ChatGPT. This was a bot that could write pop songs, churn out crisp content, and give you answers to queries, hold “meaningful” conversations, and code programs. You name it, and ChatGPT could do it.
Microsoft was involved in this development, as ChatGPT was trained on Azure supercomputers. At present, ChatGPT is in the process of “talking to users” so that it can further train itself and develop faster and better answers.
The ease of getting information from ChatGPT challenged the greatest search engine on the planet, Google. ChatGPT made it easier for users to talk to a machine and be understood.
This scenario made all the major search engines from Baidu to Google focus on offering an AI-oriented search experience for their users. It means we will be seeing a drastic change in the way search engine results are displayed.
Google had been working on several AI-oriented technologies for the past few years. One of the things they introduced was the next-generation language and conversation capabilities of a machine. This was powered by LaMDA (Language Model for Dialogue Applications).
This is a conversational AI service and it is known as Bard. As per this digital marketing agency in India, Bard is a great addition to Google’s already superior services. Google announced recently that they would take the chat bot for testing to the masses.
Here’s where the story gets interesting.
Bard made a mistake.
During a demo that was shared by Google, Bard made a mistake in answering a question. The question was regarding some new discoveries from James Webb Space Technologies. Google’s Bard answered in 3 bullet points that the first pictures of a planet outside of our own solar system was taken by the James Webb Space Technologies. This is an incorrect fact as pointed out by several astronomers.
Apparently, according to astronomers, the first picture was taken in 2004 and it was not taken by James Webb Space Telescope. Bard is released on a smaller and lighter version of LaMDA. Moreover, it is not available to the public for testing unlike ChatGPT.
A mix of both astronomers and artificial intelligence-based professors have given their input into this mistake made by Bard. People are saying that chatbots like Bard confidently share mistaken information. They are trained on language from users and other training material and then generate responses.
Hence, they are not actually “intelligent”, simply mimicking the language that they have been trained on. Moreover, they do not rely on verified information, but rather depend on unverified information to give information to the users.
Post this mistake made by Google, Alphabet’s shares reacted to the news quickly and dropped as much as 9% during regular trading for the day.
Google gave a glimpse of how Bard will be used to give users information in the form of human-like responses. Bard is likely to affect position zero on SERPs and then provide information in a conversational manner.
Moreover, it is also very going to impact modern-day SEO. Keyword optimisation is the first thing that will be affected as the search engine understands natural language processing. Search is going to be very intuitive and user-friendly.
As we keep up with the latest trends in SEO, it is this digital marketing agency in India’s opinion that there will be a landslide shift in how SEO is done. Original content will be the order of the day and no more will there be a need for keyword optimization.
This is another query that this digital marketing agency in India is interested in answering for its readers. Also, given that there are mistakes from AI-powered chatbots, people will still have to use their discretion to understand the results of the search.
In conclusion, this digital marketing agency in India is curious to see what the outcome of Bard and ChatGPT will be. We are as interested as the reader, given that there are many different implications for the same.
So, where are we headed to?
In terms of SEO, it seems that relevant and informational content is the need of the hour, as we have always mentioned. The more insightful one’s content is, the more likely your website is likely to rank on the SERPs.
Stay tuned to learn more about SEO and the progression towards Artificial Intelligence.