Every year sees some new form of creative self-expression. Graphic design is just the same. There are trends that people like to pick up on and use to express the feelings of the zeitgeist.
In 2022, the world emerged from the pandemic. Following it up was the Great Resignation, where people felt that there was more to life than hectic work. Presently, as the world reels from the effects of the pandemic, how do graphics express that inner confusion and turmoil?
As one of the premier graphic designing agencies in Kolkata, we’re looking at some of the most important trends observed on Behance as of 2022. We picked what we liked. If you like it too, do give this post a thumbs-up.
We’re back to feeling angry and angst-ridden. The pandemic is the most probable cause for the resurgence of psychedelics. Plenty of graphics are being made that reflect the carefree spirit of our times. If the 1960s, which gave rise to the psychedelic scene, is truly back, it comes with a more childish vibe. There is a playfulness to the madness and longing for innocence in the trippy, candy (more on that later!) colours.
It is probably because we want some respite from the harsh pandemic, that cutesy 3D characters are back in a big way. These graphics have taken over apps, websites and animation. The figures are well-rounded, plump and generally appetising. Moreover, they have that same longing for innocent simplicity. At BUSFAM, we incorporate a lot of 2D and 3D characters that can help with the branding process.
As this Graphic Designing Agency has observed, the paper cut-out is a great way to express beautiful and dynamic objectives. Branding, packaging designs, and web design can be expressed beautifully with the paper cut-out in 3D effects. Paper cut-outs are a simplistic way of creating depth with 2D materials. They emote well and make great ideas for graphics. Paper cut-outs are not a new trend. They have been around for some time but are receiving fresh attention in 2022.
The inner child comes to the forefront as candy colours are the palette of the season. 2022 sees the rise in candy colours and we can’t get enough of it! We’re loving the light colour palette that translates into youthful expressions. Moreover, the love for candy colours is another balm to the wounds of a post-pandemic era.
Typography is changing rapidly as can be seen in the works on Behance. One letter in the whole sentence is being changed into a different font or is missing. The result is a different pattern that showcases a different message. Moreover, the classic fonts have been thrown to the wind. Quirky fonts are the order of the day as they are expressing some of that uncertainty post-pandemic.
What are your favourite aspects of graphic design in 2022? Especially in the field of designing for brands? What do you think works and what doesn’t? Are these trends tickling your creativity? Let us know in the comments!
However, if you are looking for a Graphic Designing Agency that is on-trend every time, you can reach out to us at BUSFAM. Check out our collection of graphics on Behance and decide if we are the right fit for you.
So if you are looking for a graphics partner, we welcome you to BUSFAM!