Born with a mobile phone in hand and a sharp, critical mind to boot, they are technologically savvy, fashionably depressed, and ready to exercise their purchasing power.
Let’s welcome Generation Z as they step into the workforce!
People born from 1997 to 2012, individuals between the ages of 11 to 26 years are known as Generation Z. They are a critical and cautious bunch that witnessed their parents lose jobs in the Great Recession of 2008, hence have “issues” and trouble trusting the previous generation, whom they view as rash consumers with a penchant for wasteful buying.
However, since the future belongs to these young saplings, the top digital marketing services in Kolkata are tweaking their marketing strategies to get aligned with their desires and needs.
So, how does Gen Z shop? Which marketing strategies will work on them and how will they respond to it? What lies at the core of Gen Z shopping behaviour? Join us as we explore some of these questions and give you an insight into the mind of the next generation of buyers.
Gen Z does not wish to show off the way their boomer parents might. They are not keeping up with the Joneses.
Yet, they do want high-quality products at reasonable rates.
This section of society has been called the most critical consumer to date, as they are constantly reviewing items. Also, they don’t consume for the heck of it! They consume with purpose and clarity, making them uber shoppers, so to speak.
Very picky about products and choosy about what they spend their money on, this generation is cautious about shopping. Rumour has it that they distrust brands inherently, so get working on your brand strategy.
GenZ loves all things eco-friendly. As one of the leading digital marketing services in Kolkata it is our opinion that Gen Z cares about the planet. Just take a look at the growth of sustainable fashion in recent times.
Gen Z views the generation before them as consumeristic, greedy, and —dare we say it out aloud?—purely wasteful! They don’t want to hurt the planet hence the rise of lifestyles like Minimalism.
According to First Insight, 73% of Gen Z are willing to pay 10% more for sustainable products. Also, they are likely to align themselves with brands that are consistent on their political issues. This shows that they are a class of consumers who are very aware and not afraid to take a stand.
Gen Z parents went through the Great Recession of 2008. This makes this generation very economical and sensitive to prices. Also, only 19% of Gen Z are willing to buy on credit compared to 30% of Millennials. Goes to show that one generation does learn from the mistakes of another, doesn’t it? So, digital marketing services in Kolkata be aware! You are marketing to a cautious and careful spender, so make sure you are not pulling the wool over anyone’s eyes.
This is a generation that was born with a mobile phone in hand. They are highly tech-savvy and trust the Internet more than previous generations. 60% of Gen Z in the US said they would use social media like Instagram to discover new brands, products, or services. Moreover, 48% of people aged 18-34 have purchased from social media. So, given that Gen Z spends much of its time on mobile, it is forecasted that social commerce will rise to $36.09 billion. Moreover, Gen Z also makes plenty of purchases online via mobile phones.
Digital marketing services in Kolkata get ready! A change is coming.
Gen Z is pretty caught up with social media. They are less likely to trust the corporate world, choosing to get their news and information from peers rather than the generation above them.
70% of teenagers were reported as being more likely to subscribe to YouTube channels and personalities rather than traditional celebrities. So the rise of Instagram influencers and other Insta celebs is dominating the minds of the next generation.
Gen Z is quite a savvy shopper. As digital marketing services in Kolkata, our approach in catering to them is, be honest and straightforward. No more promoting a gimmick or something that we know doesn’t work. Instead, as a digital marketing agency we take the onus on ourselves to promote authentic brands.
Gen Z shoppers will have more power in the days to come. They will be responsible for shaping the way shopping and commerce works. As they are more informed, they are more likely to make better shopping decisions. So, market to them with a clear conscience and a focus on sustainability.