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Marketing Strategies That Start-Up Should Employ To Increase Their Conversions

Are you planning to land your start-up at the earliest? Well, it’s not a piece of cake! It requires intense effort, investment and planning. Besides, innovation, creativity and consistency also form the key ingredient to boost your success. 

And above all, marketing is identified as the key element to catapult the growth of a business. With the evolution of technology, advertisements and promotions are all shifted online to maximise reach and engagement. Promoting a start-up online is one of the very effective ways to raise awareness and generate a strong clientele. 

However, one must realise that start-up marketing is a whole new science, especially when promoted online, and needs you to combine accurate strategies with the right channels. The world has moved quite ahead of traditional marketing and the conventional way fails to be effective with the fast-moving digital world. And because the internet and smartphones are essential elements of consumers' life, optimising your strategies to support smart devices is extremely crucial. 

This is why getting in touch with the leading internet marketing agency is important to boost online visibility and tread the path of growth. In case you have been looking for some tips to boost your start-up's conversions, you are just in the right place. Read along to know some strategies that can help your start-up businesses employ to increase their conversion rates. 

Keep reading till the end to find a pro marketing tip...

  1. Search Engine Marketing

At the top of the list, we have Search Engine Marketing that can get you instant and marvellous results for your start-up. Google is an essential tool for everyday queries. As per the surveys, maximum consumers learn about a brand, product or service through Google search. Therefore, Search Engine Marketing or SEM can be one of the best digital marketing strategies you can deploy. 

Some of the benefits of using search engine marketing includes – 

  • Increased ROI
  • Provides a compiled data and insights that support the improvement of SEM campaigns and modification of other marketing strategies 
  • Gets you instant results
  • Easy to target the audience
  • Is cost-effective

To prompt success for your Search Engine Marketing campaigns, choose the right targeting keywords, use a high-quality landing page with call-to-actions, make use of Google pixel for retargeting the audience and more. 

      2.  Search Engine Optimisation

Search Engine Optimisation or SEO is one of the most cost-effective ways to deliver increased ROI when compared to other marketing strategies. It is imperative for start-ups to focus on SEO to drive organic traffic and acquire new customers without any investment. To secure success for your SEO strategies, you can start by optimising your service pages and home page, considering blog posts, getting a landing page, etc. 

Some of the benefits of using Search Engine Optimisation includes – 

  • Increased ROI
  • Increase organic traffic
  • Effective results
  • Cost-effective
  • Supports brand image

It requires experience, skills and specific techniques to acquire success in SEO considering it is a challenging game. You should get in touch with an experienced SEO agency to promote your brand effectively and make optimum use of SEO marketing strategies. 

    3.  Social media marketing

With the increase in the number of active users, there is no such reason astronauts make the best use of social media platforms to enhance visibility and target audience. As per the leading digital marketing agencies, social media marketing is one of the best ways to acquire adequate exposure and increase the client base of your start-up. It is among the low-cost marketing strategies that you can use for your business against minimal to no investment. Powerful social media marketing has the potential to transform your start-up into a reputable and well-known brand in the market. If used correctly, social media can give you the desired success and help you earn loyal customers that can form the pillar of your business. Some of the most popular social media platforms used by businesses are – 

  • Instagram - suitable for businesses dealing with health, fashion and beauty, fitness, photography and modelling, etc. 
  • Facebook - suitable for businesses of almost every niche. 
  • LinkedIn - suitable for B2B businesses
  • Twitter – suitable for B2B businesses however, it is effective for B2C businesses as well. 
  • Snapchat - suitable for targeting the youth or audience involved with health, the fashion or beauty related industry. 

The moment you all have been waiting for...

Pro tip: 

Before you choose your social media platform, consider trying out some platform combinations to understand which one works the best for you. To develop a better idea, consider reading stats and case studies of the platforms that have been published on their sites. 

Final thoughts...    

There are other strategies as well that can prove beneficial for your start-ups such as influencer marketing, email and content marketing, YouTube marketing, referral marketing, viral marketing and much more. Nevertheless, it is for you to understand which strategy will suit your niche. 

While curating your strategy do keep in mind the Buyers' Persona and the nature of your business. Always remember that start-up marketing is not impossible but quite challenging. Along with the investment, even the resources are limited. This is why you need to think a bit differently and creatively than your competitors to acquire the desired success. 

Try getting in touch with leading agencies with years of experience who can help you with promoting your business the right way. 

For further assistance, BUSFAM is just a call away!