Get excited as Instagram has rolled out its coolest new feature!
Following their algorithm and ritual of adding new features to the application, Instagram has added an automated recap template for reels that incorporates your yearly narrative.
So now if you want to make a reel on the wrap up of 2022, Instagram helps you do that easily.
Instagram is the most popular application among youngsters especially the millennials and Gen Z-ers because it is a place where they go to discover what's new and trendy and what their friends are upto. The application easily captures the immediacy of the moment, photos and videos in their feeds that provides an instant connection with reality.
Like every year, Instagram has updated the application with a latest feature to make the experience even more fun.
Like last year, this year as well Instagram lets out a great feature for fun that allows the users to wrap up their yearly activities by encouraging them to put them through in the form of reels (short videos) with personalised photos and videos. The application suggests the background sound and filter for the year end wrap up reel.
As this year comes to its end, every social networking application is back with their year recap segment, be it Snapchat, Spotify’s Wrapped, YouTube’s Rewind, or Instagram’s memory wrapup reel.
Every platform has their way of revising the 365 days of 2022. Instagram, just like its counterparts is also doing the same but is adding an option for users to create their own recap reel and share it online.
Users will be able to see a prompt that says “create your 2022 recap reel” which will show up in their homepage, redirecting them to another reel tab with more options and templates and choice of filters and audios as they click on “get started”.
According to the Meta spokesperson, the templates are available in various languages like English, Hindi, Spanish. Users can add up two to fourteen photos and videos can be chosen and then they can be compiled in the reels option.
Further customisations can be done by the users by choosing a template that has been shared by a few well known artists. The viral recaps allows choosing around 15 to 17 clips and has positive messages which further can be added with the image or video.
Here are some simple steps to make your year recap reel by using template or any celebrity’s reel which you like to have as your reel’s audio :
Nowadays, audiences are consuming reels chiefly and so are the brands. They are focusing on the medium as it helps them grab mass attention. A video clip is always better than normal posts. Considering the fact that life is fast-paced now, people these days prefer content that does not require a lot of searching, deep reading and figuring out what to watch and at the same time they want something fresh and engaging.
Reels cater to such changing behaviour of the consumers and benefits the brands and the businesses that make space for them in the active lives of the consumers with short-form videos.
Marketers are seen to go behind with the latest feature of wrap up Reels, apart from static and video posts, because of its vast engagement level and the opportunity to look back to how far they have come.
While adapting to the latest yearly wrap reel trends, the advertising sector offers a lot of opportunities to the brands and businesses to capitalise on. Likewise many brands have made an attempt to reach their audience, make use of a wide range of options available to them either in the form of a 360-degree approach such as TV commercials, digital, or social media.
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