In a world full of marketing, the festive seasons gives a golden opportunity to the brands to maximise and profit from the heightened consumer spending.
However, there is a debate on the effectiveness of various marketing strategies utilised by different agencies providing digital marketing services in Kolkata during the times of festive seasons. One such strategy that has gained a lot of attention especially on these occasions is intermittent marketing. It is the practice of alternating periods of intense marketing activities with the moments of pause.
This holi lets us understand whether intermittent marketing is really contributing to the brand value and return on investment ,ie, ROI, particularly in the festivals like holi, diwali and dussehra.
Intermittent marketing includes the efforts of the strategic marketing in between periods which is made to coincide with peak consumer behaviour and interest. The strategy is made in such a way that consumers rather than being bombarded with constant messages and ads, this marketing focuses on making impactful and attractive campaigns during festivals. This approach of marketing aims to capture the attention of the customers when it is the most needed that leads to an increased engagement and conversion rate.
Festive seasons evoke strong emotions and are synonymous with increased consumer engagement. This is why successful marketing campaigns conceptualised by the agencies providing digital marketing services in Kolkata capitalise on this. From Holi in India to Christmas in the western culture, these occasions witness a rise in shopping as people engage in gift giving, self pampering and celebrations.
Brands that can connect with the audience on a high level produce unparalleled opportunities to boost sales and enhance brand visibility. The message that the brands give should resonate with the cultural and emotional significance of the festival, creating a strong bond that goes transactional.
During the festival of colours several brands are seen to adopt the intermittent marketing to engage with the customers and grab all the attention. They switched to strategically release targeted content at the opportune moments.
From colourful social media, limited offers , organic colours , neon and other unique colours and other such eye-catching products that only come up during holi, intermittent marketing allows brands to keep their clientele hooked without overwhelming them.
By developing anticipation and the excitement through the irregular communication and promotions, brands effectively capture the attention and drive engagement. This proposal also enables the brands to line up their messaging with the festive spirit, fostering a stronger emotional connection with their audience.
Through this marketing during the festival of colours , brands can strike a balance between staying relevant and respecting consumer preferences, ultimately enhancing their brand loyalty and brand image.
Building Expectation and Excitement: By utilising intermittent marketing, brands can create expectation and excitement that leads to the festive season. The rapid flares of intense marketing activities, such as teaser campaigns or limited-time offers or launching of occasion specific products, can excite curiosity and drive engagement.
Maximising the Impact: Intermittent marketing lets the brands and agencies providing digital marketing services in Kolkata concentrate on their resources and efforts for the maximum impact. By strategically promoting alignment with the time and advertising during peak shopping periods, brands can ensure that the messages cut through the noise and resonate with consumers.
Encouraging Exclusivity: Limited-time offers , promotions and premium deals during festive seasons help create a sense of urgency and high level of desire and exclusivity among the consumers. Intermittent marketing leverages strong psychological triggers, provoking people to make purchases before they miss out on the opportunity.
Enhancing Budget Allocation Efficiency: Instead of maintaining a constant marketing presence throughout, intermittent marketing some brands optimise their budget allocation.
In summary, intermittent marketing done thoughtfully with the help of digital marketing services in kolkata can really help make a brand more valuable and raise profits, especially during Holi. When the brands plan their marketing carefully, they can build excitement, make a big impact, create a sense of exclusivity, and spend their money wisely. Real-life examples show how well this works in grabbing people's attention and boosting sales. As marketing changes, using occasional marketing in festive campaigns can be key to success and staying ahead.
Additionally, there are some brands that only show up during big festivals like Holi and disappear once they've done what they wanted. Somehow, this makes people remember them and look forward to their return, adding to the anticipation and excitement surrounding the brand. This shows how intermittent marketing can leave a lasting impression and keep customers eager for more.