The current talk of the world is the powerful tool Chat GPT. There have been thousands of articles and news about it everyday ever since it has been launched.
The number of people going crazy about it and experiments are increasing day by day. People worldwide are utilising AI in various fields like digital marketing and advertising.
AI is already transforming every walk of our life.
Here is a story of love that has gone to the next level. In this report, India’s own matrimony site has walked an extra mile to utilise AI's application across the sector of advertising this valentines day to create an utterly conventional too good to be true virtual boyfriend as their new ad campaign.
He is dreamy, he is unreal, he is the perfect boyfriend that very girl looks for.
Plunging into the idea of “what is seen is sold”, Bharat Matrimony has churned out a new AI generated Instagram personality made to destabilise the idea of being too perfect.
The AI valentine was named Aaditya Iyer (AI). His words & thoughts were generated by the tool ChatGPT; while his face, image & his world was created using Midjourney, an AI research lab that produces AI programs.
To kick off the campaign, Aaditya Iyer was launched on Instagram, where he started posting pictures and sharing his thoughts which quickly became phenomenal and gained more than 10K followers in a span of three days.
He started celebrating valentine week and announced his intention to find a valentine, creating a widespread buzz and excitement on social media. However, on Valentine’s Day, it was revealed that Aaditya Iyer, was not real, but a campaign setup to showcase the importance of connecting with real people, embracing imperfections and that perfect people are only software made.
Image Source - img.ap7am.com
As a world full of people are chasing perfection relentlessly, the team of Bharat Matrimony and their advertising professionals have cracked the idea of experimenting and using AI applications in the campaign.
The reason behind conceptualising the innovative campaign is to emphasise on the idea that ‘perfection is not real’. Each one of us is beautifully flawed and imperfectly perfect. It takes two delightfully imperfect people who are perfect for each other to make a happy couple.
Another reason behind the campaign is the fear of AI taking over people’s lives and their jobs. The team decided to use the overhyped AI to demonstrate that there is no substitute for real. The campaign assures that no form of software or machine learning program can replace human touch and their creativity. It hits the nerve of not just people who are looking for perfection in their potential partners, but also creative advertising and marketing professionals wondering about their place in the world with the advent of advanced AI tools.
AI is a tool that enables users to integrate information, craft creatives and attract customers. The campaign ‘My Perfect Valentine' gained widespread attention on social media. It is praised for its creative use of technology and for highlighting the importance of connecting with real people.
Well, that was this creative advertising agency’s take in today’s episode. Stay tuned for more perceptive #BreakingTheAds.
It’s coming up…!