In the ever changing dimension of advertising, where there are brands constantly vying for customer’s attention, they are always trying to be different from others by being extra creative.
One such brand that is seen to be proficient at this Tide, the renowned laundry detergent brand. They've come up with something really cool to look at for the festive season. Instead of just putting regular ads on the TV, the detergent brand has strategically went for something trendy and placed a billboard at every corner of the main cities across the nation.
Read the blog to find out the unparalleled creativity they have shown.
In the teeming streets of city life, billboards often fade into the urban backdrop, ignored by pedestrians amidst the hustle and bustle of daily activities. However, Tide, recognised for its inventive strategies and approaches to advertising, chose to challenge this convention with a striking display of tons of white shirts on the billboard that turned heads and became the talk of the town.
Tide's billboard campaign isn't solely focussed on selling detergent; it's about making people notice and remember the brand too. By being this creative and thinking outside the box, Tide showed other companies how to do it.
Tide's billboard showcased an exceptional display of 644 white clothes neatly arranged on the tall billboard structure, featuring a bold tagline that says "Just some holi clothes washed with Tide."
This clever idea and the concept not only showcased Tide's efficiency in cleaning but also tapped on the fun spirit of Holi, a popular festival known for its vibrant colours and joyous celebrations across India.
Popularity: In today’s digital marketing age, achieving popularity is important. Tide’s astonishing and innovative billboard ad became a viral ad that everybody started sharing on their social media, capturing the widespread popularity and obtaining genuine interest and excitement from the audience.
Significance and the Relevance: The choice of timing of the brand to come up with such a billboard is the right move. By matching the campaign with the festival of colours, the brand confirms that the message that it has tried to give is well resonating with the target audience.
Innovation and Creativity: The hard work and the sheer creativity of arranging 644 shirts on a tall towering billboard is just jaw dropping. It goes beyond just the product demonstration to make such a captivating ad that captivates the onlookers.
Engagement: The smart use of the tagline not only strengthens the effectiveness of the product or the reputation of the brand but also hints the audiences to imagine the procedure of cloth cleaning.
Going beyond the constant interest and the hype created, Tide’s impressive and innovative hoarding ad presents the power of marketing that has created a moment of appreciation in the long term. It heightens the brand’s philosophy of what it does and the reliability while showing a fun and impactful application of the product.
The daring step ahead of Tide with the billboard aligning with the festival had the audiences astonished. The brand’s creativity shows how committed it is to innovation in the field of advertising.
By thinking about unique concepts for advertising and seizing the moment, Tide has not only surprised the customers but have also set a new standard for other brands and creative advertising agencies that is quite a task to achieve.
So next time when you see a billboard with the name Tide on it in your city, take a few minutes to appreciate their idea, concept and the creativity they show in the billboards.