Creating a logo for your business is a very challenging task. One has to understand the essence of the business, its niche, its target audience and other aspects, before one begins to design an emblem for the company.
As this creative digital marketing agency knows, a logo is a make or break for any company. Right now, in the domain of logo design, companies are looking at extremely simplistic logos that are easy to understand and recall. They also wish to make use of typography to create impactful logos that reflect the ethos of the brand well.
In today’s blog, we are looking at the trends that are dodging and making a mark on the world of logo making. Learn more!
In a world where what goes around comes around, design trends are no different. What was popular in the 2000s, is slowly coming back in trend now.
Serif fonts are a common typeface style which have curves at the edges of the letters. These fonts were used in newspapers and magazines and long-form content. At present, however, they have been observed in the lettering for logos. Serif fonts are fun and playful, perfect for the post-pandemic era, where people just want to breathe, relax, and be carefree.
Monograms are also known as lettermarks and are logos that are made up of three or fewer letters written in a highly decorative style. Using just the monograms, companies are minimising the amount of lettering they use. The lettermarks are being designed in a lot of contemporary lettering with contrasting colours to make a meaningful and impactful logo.
Continuing with the post-pandemic thirst for all things fun and light, companies are using lightly drawn sketches and scribbles to add an element of light-heartedness and fun. These scribbles look like those made by a highly creative child. It is the opinion of this creative digital marketing agency that scribbles, doodles, and sketches should be used by businesses that are offering fresh and youthful products whether they be stationary or household products. This style doesn’t suit the corporate world at all and ought to be avoided.
Another observed trend is the use of layering in logo design. By using layering, one can make use of images and letters, monograms and other elements to create a dynamic and impactful logo. While this is the opposite of minimalism, the judicious mix of layers and typography create a pleasing effect to the eye and a logo that conveys volumes.
Using a mix of fonts, one can convey conflicting ideas and thoughts to the audience. This is a purely text based logo design that uses multiple font variations. If typography is the order of the day, then multiple font usage can be a solution. Using multiple fonts creates a very pleasing effect.
This is a personal favourite of this creative digital marketing agency. Line illustrations are particularly beautiful and give a clean look to the logo. Sober and classically attractive, these logo designs are more suited to brands targeting high-end audiences as they have a natural elegant style.
Want to make a big impact? Choose lower-case typography that helps to give a definitive and concise feel. Capital letters are so last year! Why not try creating the logo in a small case, as it can also be very professional and business-like.
As we’ve been covering the various trends in design for some time, candy colours are gaining popularity post the pandemic. People are seeking some happy, trippy colours to help them overcome the sense of gloom that the pandemic has brought. It means that they are looking for simplistic and light logo designs.
Designing and coming up with a great logo requires investment in an experienced creative digital marketing agency. Such an agency will be aware of the top trends in design and will help you create a logo that is not only useful but also memorable.
The primary aim of logo design is to hit the audience with the first picture of your brand or business. It’s an indelible mark that ought to stay in the minds of the end audience throughout.
To get an impactful logo designed, do reach out to Team BUSFAM and we will help you to create something that helps your brand or business achieve its branding goals.