Most people today are shying away from social media and hanging out in their DMs.
Recently, an article in Social Media Today said that posting publicly on Facebook and Instagram is on a downtrend while DM usage for apps like WhatsApp, Messenger, and Instagram has grown significantly.
The rise of DM usage can be attributed to the fact that people, especially youngsters, are slowly turning away from sharing publicly on social media, choosing instead to post content in more intimate settings like WhatsApp groups instead of their feeds.
As a business or brand, you know that you need to go to where the people are, and if the people are on WhatsApp DMs, you learn to market to them at their place of comfort, don’t you?
Against this backdrop, in today’s blog episode, this creative digital marketing agency takes the opportunity to share with you why you should be taking WhatsApp marketing more seriously than ever before.
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We are witnessing a new era in the use of social media. People are becoming more active on their DMs instead of their public profiles. Meta and Twitter have witnessed this change in their internal usage, hence they are engaging people within the privacy of their DMs.
Most social media users are not posting publicly with their previous gusto as they fear backlash or strong opinions from others which makes them fearful of expressing their own. They trust their intimates and are seeking to share information and content within their own friend circle rather than making a public spectacle of themselves.
WhatsApp is one of the most popular messaging or DM platforms around. In India alone there are 340 million monthly users. Furthermore, more than half of the users check their messages every day and text messages have a 98% open rate.
Given the high engagement rate of the app, one can easily understand that as a brand you are likely to get the quick response you’ve always sought from customers.
As a leading creative digital marketing agency, we’d like to mention that WhatsApp marketing may not be new, but it needs to be leveraged correctly to yield benefits. Let’s take a look at how you can do that.
There are so many reasons to make use of WhatsApp marketing. They are as follows:
WhatsApp audiences spend a considerable amount of their time on the app. They spend close to 19 hours texting or calling per month! Given such a high user engagement, it’s no surprise that businesses need to get on this app fast.
With this platform, you can target your audience effectively and also provide feedback to them on any queries that they may have. This ultra-personalised approach is very essential in the modern era of marketing online, where there is a thin line between stalking your customers and targeting them.
There is a 98% message open rate on WhatsApp. When compared to emails, which have an open rate of 20%, WhatsApp messaging is a very effective and popular platform.
As every creative digital marketing agency will tell you, WhatsApp marketing leaves interested customers very happy with the after-sales services. Since you can communicate with your clients in a more personalized way, this app is perfect for those customers who do not mind businesses on their DMs.
There is a lower cost of marketing when using WhatsApp. All you have to do is open the app and start your strategic marketing campaign. Compared to other social media app campaigns, WhatsApp marketing is pretty effective.
As we mentioned before, youngsters are using their DMs for communication like never before. Before long we will see a silent audience on social media, one that actively consumes content but talks about it in a private space.
If businesses fail to see this trend, they will be missing out on the opportunities presented to them. Most brands have already started to work on their marketing strategies for WhatsApp. You should too.
On average, a user opens WhatsApp around 23 times a day. You yourself know that your go-to messaging app is probably WhatsApp, so why not leverage it for your business? This creative digital marketing agency has plenty of effective marketing strategies on WhatsApp that you can use. Connect with us and we will be happy to help your business make use of WhatsApp marketing.