In a world full of ad campaigns that stand out not just for their creativity but also for their ability to challenge societal norms. Reaching the targeted audiences with various thoughtful ads the demands of the audiences have inclined towards being realistic so that they can easily relate with them.
Just how Fair & Lovely did and changed to Glow & Lovely and now Whisper India grabbed this opportunity and launched a recent very realistic for their latest extra long and extra large sanitary napkins. The ad has seemed to cause quite a stir by breaking the traditional advertising norms, embracing the realism and encouraging to build deeper relationships with the audiences.
Lets understand how Whisper India has taken the bold step ahead in reshaping the landscape of feminine health and hygiene advertising.
Past are the times when female health and hygiene advertisements shied away from showing the reality that made the creative advertising agencies resort to using the blue liquids or some cartoonish water based substance to demonstrate the absorption of the pads. Whispers India’s latest ad has broken the convention by simply daring to show the red liquid, a more realistic representation of the menstrual flow. The brand has previously claimed that they even tested their pads with real blood to check the level of absorption.
It looks very simple yet it is a revolutionary change that resonates with the audience because it reflects their real life experiences, making the product seem more authentic and relatable.
In a refreshing deviation from the conventional beauty standard, Whisper India chose to feature a plus sized woman in their ad instead of making it a celebrity endorsement. This decision is important because it challenges the narrow beauty standards and celebrates the diversity in beauty.
By featuring a woman who represents the everyday customer, Whisper India sends a strong message of inclusivity, reinforcing the idea that all the women out there deserve access to clean and quality hygiene products.
By embracing realism and diversity in beauty, this Whisper India ad strikes a chord with its audience intensely. Instead of representing an idealised version of womanhood, the ad represents the realities of menstruation and the diverse experiences of women. This authenticity encourages a sense of empathy and understanding, letting the audience know and see themselves reflected in the brand’s message. And this is how the brand Whisper India has established a stronger emotional connection with the audience they target, strengthening brand loyalty in the process.
The bold step taken by the brand Whisper India to launch their new extra large extra long pad for women’s ultimate hygiene has marked a significant shift in the way women health and hygiene products are marketed. Even though this ad has not been released as the TV commercial but by embracing the realism and featuring a real woman the brand has challenged the societal taboos and has formed a deeper connection with the audience pan India.
By this Whisper India has not only set a new standard for women's health and hygiene products but has paved a path for more inclusive and real representation in the world of advertising. Celebrate true womanhood with this progressive step towards breaking down the barriers.