Email Newsletters are one of the perfect tools to update or inform customers through emails. Email Newsletters usually contain news and updates with the intention of informing and engaging the readers. Also, they help in soft selling and gently push the customers towards a purchase, thus driving a healthy conversion ratio.
Email automation is an effective way to reach the right audience with the right message at the right time. This method eliminates the manual effort of selecting and sending emails individually. For email automation, you are required to link your website analytics with your email marketing platform and then personalize your campaigns.