Have you ever visited the second page of Google to buy something you want? The chances are high that you have not. Well, this happens with most of us. With so much online shopping happening, we all are likely to click and explore the ad that appears on the first page of Google. Not popping up in the search engine is like becoming invisible.
This is where the role of Search Engine Marketing (SEM) comes in. SEM is not just a digital marketing trend; rather, it is extremely crucial for any business to attract customers and grow their business. Whether you are running an e-commerce store, a real estate company or even a B2B company, ignoring SEM is like losing out on your potential customers to the competitors.
Search engine marketing is a method of using paid advertising that appears on search engine result pages (SERPs). It allows business owners to show their ads to users who are actively searching for their products and services. The most common form of SEM is pay-per-click advertising. It involves marketers bidding on the keywords, and the ad appears when a user searches for the keywords.
The advertisers only pay when their ads are clicked, says an expert of a PPC agency in Kolkata. These ads come in a variety of formats, such as small, text-based ads, whereas others, like product listing ads, focus more on the images and allow the consumers to see important information at a glance, such as price and reviews.
One of the major advantages of SEM is that it allows the marketers to show their ads to customers who are actively searching for them and looking to make a purchase.
SEM includes the following components.
Here are the following reasons why business owners must invest in SEM, as stated by a PPC agency in Kolkata.
With SEM, you are showing what customers are actually looking for. Advertisers are targeting customers with keywords that are based on location, age, gender and income. Moreover, the campaigns are also fine-tuned whenever required to make sure they are producing effects.
Unlike organic SEO, which takes time to generate results, a well-optimised PPC campaign can appear at the top of the search engine pages instantly. More visibility means more traffic, which ultimately results in successful conversions. SEM is ideal for companies who want to have profits immediately.
Another major advantage of SEM is that it allows the advertisers to know whether their campaigns are working or not. A good PPC agency in Kolkata always makes sure to use tracking metrics to understand clicks, impressions, conversion rates and user behaviour. The data collected helps them to know the effectiveness of the campaigns.
SEM is quite affordable. You don’t need a large amount of money to set up the campaigns. You can run the ads as per your budget and adjust them accordingly based on their performance. Moreover, these ads are also scalable, meaning that once you start seeing the profit, you can increase the investment to generate more and more leads.
In today’s crowded digital marketing world, staying ahead of your competitors is extremely important. This is because, every day, new brands are coming up with similar products and services. This is where the marketers need SEM. With well-optimised campaigns, your products can appear on the first page of search engine results pages and attract a lot of potential customers. This eventually brings in more profits with little investment.
SEM is not just about selling; rather, it is also necessary to build brand awareness and loyalty over time. With SEM, marketers can drive traffic to blog posts, videos and other content that adds value to the brand. This results in building trust and credibility with the customers. It even creates brand recall, especially when customers consistently see the ads appear in the search engine pages.
It is to be remembered that SEM is not a one-day task. Rather, it is about careful research and smart execution. From choosing the right keywords and writing compelling ad copies to managing the bids, every step is important to ensure that the campaign produces effective results.
If you want to invest in SEM for your business, it is always a good idea to partner with a PPC agency in Kolkata. They have the knowledge and expertise to manage the ads and drive growth of your business.