As you may well know, half the world spends their time on Facebook, browsing, chatting and basically enjoying themselves. Hence, you need to understand that the best way to get the attention of these people, is through the medium of advertisements. To be more specific, Facebook Ads.
Facebook Ads are very difficult to run as is already witnessed by several digital marketers. Many agencies exist that have made their money solely through the running of Facebook Ads. This digital marketing agency in Kolkata has been running Facebook ads for close to half a decade now. So if you are looking for a person or agency to run your Facebook ads, contact us at BUSFAM.
The first thing you need to do is integrate Facebook Pixel into your website. This small piece of code tracks every lead that visits your website and provides you with information on it. It tells you how people interact with your website and the information can be very useful as it tells you who your target audience is. This makes the re-targeting of ads very simple. With Facebook Pixel you can easily retarget those people who showed the slightest of interest in your ads.
Marketers tend to misunderstand this section. You need to clearly understand what the goal of your campaign is. Some of the common goals you can choose from are:
Get More Website Visitors
Promote Your App
Get More Messages
Promote Your Page
Get More Leads
As a digital marketer remember to ensure that the ad campaign matches the ad copy. If you want to generate leads you need to choose the right option. So, choose the goal of your campaign very carefully.
Here is a way you can advertise in a smart way, according to this digital marketing agency in Kolkata. Use existing content which could be a blog post or a whitepaper and utilise them as an ad. All you need to do is boost your content. Doing so will help you to gain more views and likes from searchers which will increase the credibility of your brand. So boost existing content instead of creating fresh ads.
You need to A/B test your ads to figure out which was the best among them. A/B testing means taking the ad, replacing one thing like the header, the text, the video, the placement and other things. All you have to do is change one component of your ad and you can begin to A/B test. When the A/B test ends, you should have sufficient information as to which ad ran the best and use that one to gain leads. Then you can clearly run the most successful ad.
The best thing about Facebook is once you create custom audiences, you can also use lookalikes. A lookalike audience is something that you Facebook creates on your behalf based on a custom audience. You can make Facebook find the people who share the same characteristics as a custom audience. Moreover, you have control over whether to expand your lookalike audiences or not.
So, if you are looking for a digital marketing agency in Kolkata to help you to run Facebook Ads, do get in touch with us at BUSFAM. Our experts will help you run the best possible ads that will help leads to convert.
So hurry up and get in touch with us today!
