You probably think senior citizens don’t use social media and are not thought of as a target audience when it comes to marketing. However, that isn’t the case. According to one Pew Institute study, Facebook and YouTube are some of the top social media platforms that senior citizens make use of regularly. Around 65% of 50-64-year-olds make use of social media on a regular basis. Moreover, if your business targets older audiences, you will need to market to them. BUSFAM, digital marketing agency in Kolkata, gives you 5 crucial tips on how you can market to senior citizens.
When targeting seniors, even though they are a part of the boomer generation, use appropriate language. Language should be polite, formal, and devoid of slang that is understandable only by Gen Z, Gen X, etc. Do not make use of jargon or slang at any cost. When marketing to seniors, always use simple descriptions in clear language and outline the benefits of the product clearly. Seniors spend wisely and not on impulse, hence it is necessary that one convinces them of the benefits rather than using flowery language.
There is no need to use fear tactics to market to seniors regarding products related to their health or well-being. Not only is this a crude marketing tactic, but it is also pointless. Let’s explain why. Old people may be isolated, but they do scour the Internet for information and are not easily swayed by fear tactics. Hence, it is necessary to use purely informational based content and clear specifics to market to them.
As per the Pew Institute study, there are plenty of social media channels that seniors use. These are Pinterest, LinkedIn, etc. However, seniors are the most prominent on YouTube and Facebook. Hence, it is necessary to market to seniors exclusively on these sites as they can be found “hanging out” here. But don’t limit your marketing to one channel. You need to market it on several other channels as well. Also, tailor your marketing message as per the channel. You can take the help of a digital marketing agency in Kolkata to help you achieve the same.
Seniors are not slaves to the opinion of their children or their caregivers. They do perform a lot of research into how to purchase, what to purchase, and where to find the best deals. Hence, marketing to them should involve the tone that they are quite capable of making a logical decision. Hence, don’t treat the seniors as though they are children with large bank balances.
Seniors respond most effectively to videos and other content that is experience-based. They are more likely to purchase products and services from those persons who have themselves bought the product and found it effective for their needs. Hence, when marketing to senior citizens, try to use customer reviews, and important videos explaining how a product is used. This way a trust factor builds up among them and your brand, hence you can choose to market to them in this manner.
BUSFAM, one of the leading digital marketing agencies in Kolkata, is your most trusted partner when it comes to marketing to seniors. Having the necessary skills and expertise, we can help you, if your product is targeted toward senior citizens. So hurry up and consult with senior citizens today!
