Are Social Media Posts a Good SEO Tactic?

20 Oct, 2022
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Social media is inundated with social media posts. You just have to get on your favourite social media platform and scroll down to know that people are posting left, right, and center! As a business you need to have a strong social media presence. Though Google does not use social media to organically rank websites, it does use social signals, according to well-placed sources at the company. This Graphic Designing Agency takes a look at the importance of social media posts and their impact on SEO.

The Ways Social Media Impacts SEO

Whenever you publish social media posts or other related content like blogs, infographics, etc. on social media, you are creating links to your original website. This will help to gain a lot of views, shares, likes and consequently increase the viewership of the content. This also leads to an increase in traffic to the website, which pushes up organic rankings of the website. Over time, a community grows around the brand and this in turn reinforces the brand reputation. 

So, as you can see, the social media posts, the corresponding likes, shares, backlinks, all help to indirectly boost SEO. If your post goes viral, however, you can imagine the consequence of its impact on SEO. Google watches posts that do well on social media and pushes them up in organic rankings.  

Why Invest In Social Media Posts? 

Creating catchy visuals, reels, posts, infographics and other posts with the help of a graphic designing agency can certainly help you to boost your content on social media, indirectly impacting SEO. 

  • Good content performance on social media brings a wider audience. You can attract more traffic to your website or page, just by back linking it on social media.
  • If people like your content, they will backlink to it. Backlinks continue to be a very high ranking factor on Google. Hence, you can gain plenty of backlinks just through social media. 
  • If you have a very active social media presence, the social media handle may rank alongside the website. 
  •  With social media backlinks, you can drive more traffic to your website. 

  • Furthermore, a very good social media handle and regular management thereof can create trust between your audience and you. It also helps in branding. 

Wrapping Up 

So, in conclusion get your social media posts created from a Graphic Designing Agency like BUSFAM that understands the importance of social media posts. We create client and industry specific posts that stand apart from the crowd. Our graphic designing team can help you reach your SEO goals in record time. So, choose to get in touch with BUSFAM today for a proper consultation for your social media content.