Artificial Intelligence and its Impact on Digital Marketing

11 Dec, 2022
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In 2023, we are going to see the influence of Artificial Intelligence on Digital Marketing like never before!

Artificial intelligence has already been in use when it comes to marketing online. There are plenty of AI features like chatbots, ad targeting, predictive marketing, voice search, etc. which we use, and which will continue to be in use in the upcoming future. 

BUSFAM, as a digital marketing consultant in Kolkata, gives you an idea about how artificial intelligence has impacted digital marketing and what the future holds in this sector. 

3 Major Uses of Artificial Intelligence in Digital Marketing Today

  • Chatbots 

Chatbots have become so popular, people no longer waste their time browsing through a website. They query the chatbot for any important information and get replies within seconds. 

As chatbots grow from simple machines that provide canned responses to smart tools that can assist the user, they will boost customer loyalty and client retention. From 2023 onwards, expect chatbots to get smarter, more accurate, and offer better support. 

  • Targeting Ads

Ever wondered why a particular ad is shown to you? Artificial Intelligence is behind the selection. 

AI chooses which ads will benefit which users based on their browsing history and their search history. 

While this may seem like a breach of privacy, there are rules in place about the kinds of information businesses can collect about you. Placing the right ads before the right people is how businesses grow considerably. 

  • Analysing Human Behaviour and Predictive Analysis

A significant portion of digital marketing lies in analysing the target audience and predicting their behaviour. 

However, given the number of people who spend their time online, it’s not possible to play with this massive influx of data and target audiences accordingly. 

However, with AI in the mix, work becomes simpler. Big data analysis and machine learning can provide many accurate insights to marketers. 

As one of the leading digital marketing consultants in Kolkata, we can gain a lot of information from the data analysis of customers. 

This helps in better targeting so that ad budgets aren’t wasted and are used effectively. 

The Future of Digital Marketing with Artificial Intelligence

Artificial Intelligence will continue to play a vital role in the digital marketing scene. Here are some ways in which Artificial Intelligence will benefit digital marketing. 

  • Hyper-personalization

AI can be used for hyper-personalization. Hyper-personalization means making the perfect product predictions, content recommendations, etc. so that users will get what users are looking for every time. 

  • A/B testing for landing pages and Ads

With AI, one can test a lot of use cases in the A/B testing of landing pages or ads. A bunch of hypotheses can be tested at the same time, making it a simpler process. Eventually, this will help increase conversions. 

  • Web Design 

AI will even be used in web design and development in the future. Taking insight from the way popular websites perform, AI software can build appropriate websites in the future. 

  • Effective Use of Budgets

As it is, Google Ads helps you manage your ad budget effectively with the help of AI. In the future, AI will help you to manage advertising budgets so well, generating greater revenue at a lesser outlay.   

Wrapping Up

As one of the best digital marketing consultants in Kolkata, we are keen to witness the use of artificial intelligence in digital marketing. 

As 2023 progresses, we’ll keep you updated on the latest AI-Digital Marketing trends.