In an era where attention spans have decreased and stories are required to be told in seconds, animation is a powerful medium to communicate and evoke emotions. Animations are not just cartoons; rather, they are psychological tools in motion that help brands to convey themselves. It is where imagination meets design and creativity meets purpose.
At BUSFAM, a leading branding and creative digital marketing agency in Kolkata, we craft stories that inspire and engage.
Today, we are going to discuss International Animation Day to honour the designers for bringing ideas to life.
Whenever we hear about animations, the first thing that comes to our mind is cartoons and quirky characters. It is a form of art that has captured the hearts of both young and old.
Over the years, animation has come a long way since its inception. From a piece of childhood entertainment to a powerful medium of communication and storytelling, animations have evolved with time.
Today, many brands are using the versatility of animations to change the way to talk to the target audience. On this International Animation Day, we will take a moment to understand the importance of the day, its history, significance and more.
International Animation Day is celebrated every year on October 28 to commemorate the first public performance of projected moving images, which was Charles-Émile Reynaud's Théâtre Optique at the Musée Grévin in Paris in 1892.
The day was proclaimed in 2002 by the Association Internationale du Film d'Animation (ASIFA) as an event to celebrate the art of animation and appreciate its creativity, innovation, and cultural impact.
From frame-by-frame drawings to immersive 3D worlds and AI-driven motion graphics, animation has come a long way to become a powerful medium for storytelling, education, entertainment and brand communication.
The world’s first fully animated feature film is a political satire, “El Apóstol” (1917), made in Argentina with over 58,000 hand-drawn frames. However, all the copies of the film were lost in a fire accident in 1926.
International Animation Day gives a great opportunity to admire the beauty of this art. One of the best and most enjoyable ways to celebrate the day is to pick up your favourite animated films or series. It can be anything – a timeless classic, a heartwarming short film, a historical drama, or an international masterpiece.
If you are part of the creative agency, you can organise a workshop session on animation basics and character design or storytelling to inspire aspiring individuals to step into the world of animation.
You can even celebrate by creating short reels or videos with hashtags to share them on social media to showcase your creativity to a wider audience.
Animations are considered an effective tool for communication. Its strength lies in simplifying complex information and forming an emotional connection, all within a few seconds.
Animations comprise visual cues that the human mind processes much faster than the brain. Moreover, viewers are also able to retain more than 90% of the information when delivered through video.
Hence, animations have the ability to
Today, brands are not only competing with each other but also want to build deeper loyalty with the audience. Animations have provided an opportunity to connect with the viewers through clarity and creativity.
It brings logos, stories, and marketing messages to life through motion and visuals, which can capture the attention of consumers more quickly. This creates a more memorable and engaging brand experience.
In the competitive digital space, animations can help brands stand out from the crowd by making a lasting impression on the minds of viewers.
BUSFAM sees animation not just as a tool but as a strategy to convey a brand’s tone, personality and value more effectively and convert audiences.
What are your thoughts?