Ever wondered why you keep seeing posts from brands despite not following them? This is not a coincidence, as you might think. Rather, it is a boosted post, a simple yet effective strategy of brands to reach a large audience.
In fact, boosted posts are one of the common digital marketing tools that many business owners turn to in order to promote their products on social media platforms like Facebook and Instagram to gain more visibility.
However, it is important to keep in mind that getting results from boosting a post is not as easy as it seems. It is not only about clicking buttons and watching the magic happen.
When implemented correctly, boosted posts can help reach thousands of potential customers. However, if not done properly, it will drain your budget.
Just like any other marketing strategy, boosting a post requires careful planning, research and optimisation. In this blog, a digital marketing agency providing social media marketing services in Kolkata to various brands has listed certain dos and don’ts to follow while boosting posts to achieve the desired results.
Boosted posts are a type of social media advertising that involves paid promotion of a regular post on any social media platform, more specifically, Facebook and Instagram, to reach a wider audience beyond the current followers.
All you need to do is set your budget, select the target audience and click on 'boost post'. The main objective of a boosted post is to increase engagement of any existing social media post to enhance brand visibility and generate more likes, comments and shares.
Whether it is driving website traffic, generating leads, increasing brand awareness, or increasing sales, boosting a post is an effective tool for businesses seeking exposure.
A digital marketing company providing social media marketing services in Kolkata lists the following benefits of using boosted posts.
1. Increase reach
Boosted posts help your content reach a larger audience as compared to organic posts alone.
2. Acquisition of new followers
Boosting attracts new customers who might be interested in your products or services.
3. Precise targeting
You can target the right customers based on their demographics, age, gender and interests.
4. Cost-effective
Even a small budget can yield measurable results when targeted effectively.
5.Easy to set up
They are quite simple to launch, making them convenient for urgent promotions or short-term campaigns.
6. Promote key content
Boosted posts are one of the easiest ways to make important announcements related to new product or service launches to target a wider yet targeted audience.
It is important to know that boosted posts offer limited control over ad placement and optimisation. Hence, it is always a good idea to partner with a leading company providing social media marketing services in Kolkata to ensure that you get the best return on investment.
Here are the things that you must keep in mind when setting up any boosted post.
1. Set clear goals
Before boosting a post, ask yourself what you want to achieve. Whether it’s the lead generation, conversions, increased visibility or website clicks, having an objective will set everything from content creation to understanding the audience.
2. Choose posts that are already performing well
Don’t just boost random posts. Boost the ones that have already grabbed audience attention. This indicates that the content will resonate with the audience and is likely to do well.
3. Understand your audience
Boosting a post without knowing your audience will not provide any results. Hence, utilise tools to gather information about your consumers and tailor the content that meets their preferences and needs.
4. Use high-quality visuals and content
First impressions matter to keep the audience engaged. Always invest in visually appealing images and compelling content that will reflect your brand’s identity. Make sure that they are mobile optimised and align with your business objectives.
5. Analyse the performance
Use A/B testing on different creatives with different images and captions to monitor which one is performing well. It will help to track engagement rate, click-through rate (CTR) and cost per result. If required, you can change the strategies accordingly.
Now, take a look at some of the don’ts of creating successful boosted posts.
1. Don’t ignore CTAs
A boosted post without a missed CTA is a missed opportunity. Always guide your users on what they should do next. For example, whether you want your users to learn more, buy or sign up.
2. Don’t overlook the importance of timing
Posting at the wrong time can diminish your reach. Get insights from social media platforms to determine when your target audience is active. Make sure to schedule your posts during the peak hours to increase visibility.
3. Don’t neglect ad management
Overspending or underspending greatly affects the ROI. Set a clear budget and monitor your spending. Moreover, be prepared to adjust the budget as needed based on your performance.
4. Don’t ignore your audience feedback
Audience feedback always provides feedback on what’s working and what’s not. Whether it’s a question, complaint, or compliment, don’t forget to engage with your audience, as it helps to build trust.
By following these dos and don’ts, you can create impactful boosted posts that will help to achieve your marketing goals. If you need assistance, you can take professional social media marketing services in Kolkata, like BUSFAM, to ensure that your campaigns increase return on investment and build a stronger online presence.