Greetings, everyone! Meet Team BUSFAM, a premier creative advertising agency. We are yet again happy to introduce #BreakingtheAds, a series where we delve into topics that are creating waves in the advertising world. Today, we are going to present our thoughts on the Amul Taste of India – Gentleman campaign, which celebrates the spirit of Indian men who are always there to care for their loved ones.
We often talk about the sacrifices of women. But what about the men of the society? Men also play roles that often go unnoticed. From the pressure of providing for his family to bearing everything in the name of strength, there are actions of men that are rarely spoken of.
Amul, one of India’s high-quality dairy product brands, representing the Taste of India, wanted to highlight this societal issue and came up with their Amul Taste of India – Gentleman tagline to celebrate the role of Indian men as the protectors and pillars of strength for their loved ones.
This campaign by Amul is not about promoting the products; rather, it is about showing the small acts carried out by men every day for their loved ones.
The campaign opens with the scene of a husband bringing breakfast for his wife while she is busy with her office work. Though it is a small gesture, it reflects the love and respect.
The narrative shifts to a heartwarming father-son moment where the son brings snacks for his father, highlighting the affection and responsibility that he once received.
In the next scene, we can see a man helping his wife in the kitchen to prepare dinner for the family. This is a shift from the traditional stereotype that men were not supposed to cook. It shows the shared responsibility in the family and the value of men who respect equality.
Similarly, in the next scene, we can see a proud father celebrating the success of his son by buying Amul sweets, thereby turning a moment of achievement into a moment of warmth.
The final narrative finally shows a coach encouraging his young football team member by handing him a chilled Amul Lassi. It is not just a refreshment but rather shows that someone is there for the child to give the required support.
Through this campaign, the message of Amul is clear – the spirit of care and compassion lies in the hearts of men, too. It is because he represents the true taste of India.
Amul Taste of India – Gentleman campaign targets families and men who value empathy, shared responsibility and evolving gender roles. It also resonates with young women who admire the male figures in their lives.
The campaign showcases the overlooked contributions of men in our everyday lives. Moving beyond stereotypes, the ad highlights the compassion, strength and love that men provide for their families and loved ones. From bringing breakfast for his wife to cheering for his son, these small acts portray men as nurturing and empathetic. Through this Amul Taste of India campaign, the brand wanted to challenge the traditional responsibility of men and honour their evolving roles in modern society.
The campaign truly resonates with the “Taste of India” tagline, as it aims to capture the spirit of Indian men in every form. The ad is not just about selling dairy products but tells a heartfelt story of compassion and emotional depth.
This was BUSFAM’s take on the advertisement. Stay tuned for more.