Google Ads vs Facebook Ads: Which is Better for Kolkata Businesses?

What if you are spending on your ads but targeting the wrong audience? Take, for example, a digital marketing institute that wants to sell its course to potential students. But the ads are shown to people who have little or no interest in learning digital marketing. It might receive quite a few impressions and clicks, but barely any genuine queries, due to which admissions remain low. 

Now, take another instance: a software solution provider has a modest follower count, but his phone won't stop ringing with qualified leads. 

Same budget but different outcomes. Why? 

Because one business was competing on the wrong platform, whereas the other one found the right one. 
This is the problem with almost every growing business in Kolkata. Most of the brands are confused about whether they should invest in Google Ads or Facebook Ads.

Well, the answer entirely depends on the business goals and target audience, but understanding the difference between the two can save your budget and resources.

What is Google Ads?

Google Ads works on intent, meaning that it primarily targets users based on what they actually type and want at the present moment. If we look at the above example, someone who is searching for a digital marketing course already knows what they are looking for. 

Your ad is just the answer to their search query. So, if you are running a digital marketing course, you can partner with a PPC agency in Kolkata like BUSFAM to launch Google Ads targeting the keyword "digital marketing institute". 

Since your target audience is already searching for the course, there is a high probability that they might enquire or enroll.

Understanding Facebook Ads 

Facebook Ads, on the other hand, works on discovery. So, instead of waiting for users to search for the products and services, Facebook pushes relevant offerings to users based on their interests and behaviour. 
Facebook uses data related to demographics, behaviour, location and engagement patterns to help businesses reach potential customers. 

For example, a boutique launching in Kolkata can target users interested in online shopping and fashionable collections. It might happen that they might not be looking for a new outfit, but an attractive advertisement can capture their attention and encourage them to explore the collections. 
Hence, if you partner with a PPC agency in Kolkata like BUSFAM, the marketers would definitely suggest Facebook Ads for businesses looking to build brand awareness and generate interest among consumers. 

Google Ads vs. Facebook Ads: Which One Wins?

Google Ads tend to perform better for the following businesses. 

 

• Service niches like healthcare clinics, educational institutes, real estate companies and home services. 
• High-intent audiences who have more chances to make a purchase. 
• Location categories where there are near me searches. 

On the contrary, Facebook Ads shines in the following cases. 

 

• Visually driven products like clothes, jewellery and home decor. 
• New businesses to introduce the brand to relevant audiences. 
• Retargeting to reconnect with visitors who have previously shown interest. 

 

Conclusion 

There is no single answer to which platform you should choose for your business. If your brand depends on people actively searching for what you offer, you can go with Google Ads. But if you aim to let people know what you are offering, Facebook Ads is the ideal choice. 

BUSFAM, a PPC agency in Kolkata, suggests that using both platforms can create a stronger strategy. You can use Facebook Ads to introduce your products or services to the audience. Once customers become familiar, you can choose Google Ads to capture those willing to take action. 
The key is to understand who your audience is, what they are looking for and where they are most likely to respond.