Google Ads vs Meta Ads for Kolkata Businesses: Which Gives Better ROI?

If you are a business owner, you might be thinking about where to invest, Google Ads or Meta Ads. Every brand wants to reach more customers without overspending on advertising. 

At BUSFAM, our marketers believe the answer to whether to invest in Google Ads or Meta Ads depends on your business goals, target audience, and budget. As a PPC agency in Kolkata, we have seen both platforms generate leads, increase sales and improve brand visibility. 

At the same time, we have also seen brands wasting both money and resources when used incorrectly. With the right strategy from a PPC agency in Kolkata, you can find out which platforms work best for your brand to give you better outcomes. 

But first, understand what higher ROI actually means so that you can make better marketing decisions. 

What is Higher ROI? 

ROI stands for “Return on Investment.” It is not clicks, likes or impressions on your advertisements. Instead, it measures how much financial return your business generates compared to the amount you invest in advertising. 

For example, if you spend Rs. 10,000 on an advertising campaign that generates Rs. 30,000. It means that the campaign has generated ₹20,000 more in revenue than your initial ad spend. However, to determine the profits, you need to consider other expenses as well. 

Higher ROI means that your advertising campaigns are generating better financial results. A reliable PPC agency in Kolkata, like BUSFAM, helps businesses not only to attract more traffic or enquiries but also to focus on campaigns that contribute to meaningful business growth. 

What are Google Ads and How do They Work? 

Google Ads is an online advertising solution allowing you to promote your products, services or business to your intended target audience across  Google Search, YouTube and Gmail. 

Google Ads works on intent; that is, it only places ads by understanding what the audience is trying to search. For instance, if you search for the “best dental clinic in Salt Lake, or “a pastry shop near me, “ the ads will only appear at those moments. Here, the target audience is not browsing. They are genuinely looking for your products or services to take action. 

A well-targeted Google Ads campaign usually works for businesses that want to generate enquiries, phone calls, website visits and purchases. 

One of the disadvantages of Google Ads is that it can be expensive. When multiple brands bid on the same search terms, the cost per click can increase, making it expensive to generate quality leads. 

What Is Meta Ads, and How Does the Platform Target?

Meta Ads is totally the opposite of Google Ads. Here, your target audience is just scrolling, and your ad interrupts them with something eye-catching. The main purpose is to generate desire and not direct sales. 
It is a paid advertising system run on Meta platforms such as Facebook, Instagram, Messenger and WhatsApp. Advertisers need to create the ads in Meta Ads Manager and then choose where the ads will appear. 

As a top PPC agency in Kolkata, BUSFAM does not run Meta campaigns based on guesswork. We determine the customers based on demographics, interests, online activity and engagement patterns to help advertisers reach relevant users. Moreover, the company divide the budget in different ways depending on the brand’s goals, such as per click, per thousand views or per lead. 

Let’s understand this with an example. 
A sweet shop in Gariahat is launching a Durga Puja offer. Instead of targeting the whole of Kolkata, the campaign will work best by showing the offer to the local people, who are more likely to regularly engage with the brand. 

One of the drawbacks of Meta Ads is that the leads may not be of good quality. This is because someone who tapped your ad might not be willing to buy. In such situations, retargeting and creative quality matter a lot.

Google Ads or Meta Ads? Which One to Choose?

At BUSFAM, a PPC agency in Kolkata, the marketers never start by running advertisements based on the platform. The initial step begins with knowing the business objectives, both for the short and long term. 
These questions are kept in mind. 

1. Is your target audience actually searching for your products? If yes, Google Ads is the best option to place your ad right in front of the customers who want to buy. 
2. What is the USP of your brand; looks, emotion or offers? If yes, Meta Ads with a compelling photo or video can turn into a sale.

Once the team gets the answer, we pick one platform, set up the campaign, and track the result against the business objectives.  We think that the smartest move is to combine both platforms to improve the chances of converting prospects into paying customers. 

Conclusion 

At BUSFAM, we work as a PPC agency in Kolkata to care about your ROI and not just clicks. So, get in touch with our team today and invest in the platform that increases your profits.