What if your product page converts 30% just because the visuals are so eye-catching? This is the reality in e-commerce. Here, design is more than just about decoration; it is a way of persuading consumers.
The e-commerce industry is becoming more competitive than ever, with thousands of brands trying to seek online attention. While products, pricing and marketing matter a lot, the importance of graphics cannot be denied.
It is because how you present your products influences consumer perception, trust and purchasing decisions. A graphic designing agency in Kolkata, BUSFAM advises brands to adopt the latest trends in creating images, logos or other visuals to drive engagement and boost conversions.
In this blog, we will explore the key design trends that are shaping the e-commerce industry, which you can also adopt to increase sales. You will also learn to apply these styles to make your online store not only visually appealing but also more profitable.
Graphic design is a crucial factor behind the success of an e-commerce business. Its importance goes far beyond making the products look good. Rather, it’s about influencing and pushing the consumers to purchase.
In the digital world, where buyers cannot feel or touch the products, visuals become a powerful tool.
A graphic designing agency in Kolkata, BUSFAM, lists down the following reasons why appealing visuals matter a lot for e-commerce stores.
Website design and the product images are the first things that buyers notice about your brand. For example, when the enticing graphics and illustrations come up in the news feed, it will definitely attract consumers to check out your web page.
Engagement can come in many forms in digital marketing. Whether it is following the social media accounts, purchasing from an eCommerce store, or sharing content, interactive graphics and stunning visuals always keep the visitors engaged.
Visual consistency in the use of elements like logos, colours, fonts, and styles across all platforms helps to create a memorable brand identity. Over time, it creates an emotional connection with the audience, helping to differentiate your stores from other sellers of similar products.
A well-designed landing page, compelling banners and CTAs make it easy for the buyers to navigate and compel them to click, thereby persuading the audience to make a purchase.
With more and more shipping happening via mobile phones and tablets, designers ensure that the images and videos of the products are mobile-friendly. This, in turn, captures and converts mobile traffic.
Below are the trends that will bring life to your products and eventually make the shopping experience more enjoyable for the audience.
Moving past flat 2D imagery, 3D models and AR are becoming the new standard. It allows the buyers to inspect the product and try it on before adding it to the cart. For example, a customer shopping for lipstick can use AR to see if a specific shade complements their skin tone. Similarly, someone buying furniture online can check if a table fits their space both in terms of size and style. In short, AR bridges the gap between online and in-person shopping experiences.
With online shopping gaining popularity, traditional product descriptions like features, descriptions, and prices do not work anymore. Brands are now opting for story-driven narratives to establish the value of the product before highlighting the price. For instance, a slow-motion video of a backpack withstanding daily wear and tear. A leading graphic designing agency in Kolkata, like BUSFAM, collaborates with e-commerce brands to create compelling stories that persuade the visitor to buy.
They are one of the powerful yet subtle elements of graphic design to improve user experience and increase conversions. When a customer hovers over an image, the change in its state immediately confirms that the element is interactive. This encourages further clicking, finally redirecting towards the “Add to Cart” button.
Soft contract backgrounds with muted and pastel colour palettes are dominating the e-commerce landscape. Today’s consumers are drawn to clean, calming, and visually breathable interfaces, which many brands are quickly adapting to. This enhances product visibility and ensures that the design not only attracts but also retains.
User-generated content refers to photos, reviews and testimonials that are created by consumers rather than the brand itself. UGC acts as social proof, showing potential buyers that real people are using and loving the brand. This increases authenticity, reliability and trust, due to which customers are more likely to purchase the product.
No matter if you are launching a new store or revamping the existing one, prioritising imagery will definitely turn visitors into loyal customers. Reputed graphic designing agencies in Kolkata, like BUSFAM, understand the latest trends in crafting visuals that are not only attractive but also designed to increase sales.