Welcome back again, readers, to our popular segment #MarketSpotlights, an exciting series brought to you by Team BUSFAM, an expert social media marketing agency. In today’s write-up, we will explore a dazzling event, the Met Gala 2025, that not only became the headlines of fashion magazines but also redefined marketing and brand strategy in India.
Referred to as “the biggest fashion night out”, the Met Gala is a fundraising event held for the benefit of the Metropolitan Museum of Art's Costume Institute. It is one of the prestigious and high-profile fashion events known for its star-studded guest lists.
Just like every year, the Met Gala 2025 brought together many celebrities, designers and influencers on the grand stage. But beyond the red carpet glam and glittering gowns, the event is known for its excellent marketing of different brands that stole the show.
India’s presence at the Met Gala has grown over the years, with several prominent stars making bold style statements. From Shah Rukh Khan, Diljit Dosanjh, and Priyanka Chopra to Isha Ambani, everyone showcased their stylish outfits that contributed to India’s influence on the global fashion scene.
This year’s Met Gala was based on the theme “Superfine: Tailoring Black Style,“ celebrating the profound influence of Black fashion. In 2025, marketing was not just about selling any brand; rather, it was about showing up in a way that people would remember.
Brands did not just dress celebrities at the Met Gala 2025. They went beyond styling and used fashion as a form for cultural storytelling and representation. One standout example was Diljit Dosanjh, who brought the essence of Punjabi heritage in a Prabal Gurung creation. He accentuated his look with Golecha jewels, a coordinated turban and a kripan in hand, blending cultural pride with elegance.
Indian celebrities like Priyanka Chopra, Isha Ambani, and Natasha Poonawalla not only graced the event but also engaged with the media with their vast social media followings. Their post garnered millions of impressions, turning the Met Gala into a global conversation about brands.
This year, the Met Gala was not about style; it was about remembering and making a presence. It was an event where fashion became the vehicle for creating a legacy. Say, for example, Shah Rukh Khan, who made his debut at the Met Gala. The star wore an ensemble by designer Sabyasachi Mukherjee. His look blended elegance and modern flair. Even Indian dairy brand Amul recreated his look in a cute cartoon, dubbing him “India's Biggest Galakaar”.
India’s participation in the Met Gala is a masterclass to show that a cultural event can turn into a marketing strategy. It is a reminder that sometimes it’s not about just showing but coming up with the narrative.