Every few months, there is some new feature added to the existing apps or the interface changes to something better for smooth functioning of applications.
After Zuckerberg made the most iconic business move ever looking to the future of the application by changing Facebook to Meta, it fundamentally changed the direction of the company.
Now the CEO of Meta has pushed to develop another new feature following the footsteps of Twitter. It has announced a new paid ‘blue tick’ verification system for all the users. Meta will organically verify all the famous personality accounts alongside letting people buy the blue badges.
We, Digital marketing services in India, BUSFAM delve deeper into the details of the new Meta feature. Read Along.
Meta is a platform or a tech company that builds technologies to help people connect and find communities and grow their businesses.
The CEO of Facebook, Mark Zuckerberg introduced Meta, that brings together all the Facebook apps and technologies under one new brand. The brand Meta focuses on to bring the metaverse to life so that people connect, find communities and grow businesses application wide. This has helped many digital marketing services in India to grow and help other businesses grow on social platforms.
Meta is rolling out paid-for blue ticks. The parent company of Facebook and Instagram will let users buy paid verified blue badges. The users need to submit some ID proof to get a verification badge. The paid verification for Instagram and Facebook is called “Meta Verified”.
Previously the verification on the app, or having a blue tick against the name, was an organic process. Only authentic accounts of famous personalities across various fields like politics, sports, entertainment and journalism were only verified. Meta verified paid blue badge on Instagram and Facebook, will make no changes to existing blue verified accounts that were organically verified based on prior requirements, Meta confirmed.
The feature is available across the globe, will be available in Australia and New Zealand this week onwards, and will soon roll out in other countries as well.
Even though Meta Verified is not yet available for businesses, any person who wishes to be verified can purchase it. Anyone wishing to opt for the paid blue badge will have to ensure that their username matches with government-approved documents. The users will also have to keep their own picture on the profile picture to avail the Meta Verified.
Avoiding Impersonation : Meta has put “impersonation protections” in place with this new upgradation. Users need to be 18 years old, meet minimum prior posting history requirements and submit a government ID that matches with their profile name and profile picture to qualify. And subscriptions will be subject to “proactive monitoring.”
Props to the CEO and the team for adding value beyond the blue check mark.This was initially done by Twitter but impersonation protection was not there.
Non ad based source revenue:
The need for a non ad based source of revenue is important. This is why YouTube Premium, Snapchat+, Reddit Premium, and many others exist. With tons of people using the applications of Facebook and Instagram, Meta’s composed to rake in the big bugs.
It is something that Meta desperately needed after going through the delineation of revenue for the first time in its 15-year history last year. This is impacting the Digital marketing services in India by cutting their target market and reducing their reach to a large audience.
Meta Verified is relatively cheaper on the web than on mobile applications because of commissions taken by Apple on the iPhone or Google on smartphones by Android system.
Meta paid verification costs $11.99 which is Rs 990 a month on the web or $14.99 which is Rs 1238 a month for iPhone and Android users.
Users will need to be above 18 and must use a government verified ID.
Meta Verified will not affect the existing profile with blue ticks but it will impact the digital marketing services in India by cutting down their audience.