Content marketing is super important with 60% of marketers saying they create one piece of content per day! Moreover, there are 70 million new posts each month. Given this vast amount of content being churned out, an SEO expert in Kolkata, BUSFAM, looks at the importance of web blogs for any type of website.
First, you may believe that web blogs are just a tool to keep your website “alive”. Far from it! Web blogs are a great way to educate your potential customers, drive traffic to your website and increase visibility. Many bloggers themselves don’t know why they are employed in writing web blogs. In this blog, we will dispel some of these doubts and tell you why blogs are important.
If yours is a website without much traffic, you need to drive traffic to it. But how do you drive organic traffic to your website? Web blogs are the only way by which you can do so. You can write relevant and engaging content in your blog section. Then you can promote the content on your social media handles. This may pique someone’s interest and they will click to learn more about your content. This drives organic traffic and keeps your website “alive”.
If yours is a very essential or new-fangled service, you will need to explain what you do to your clients. So the only way you can explain the services or products of your company is through a web blog. Such a blog can teach people about the services that you provide them. It helps to promote knowledge about your company. There isn’t any other way you can do it on a regular basis according to this SEO expert in Kolkata.
When people read the interesting content that you put out there for the world, they indirectly remember your company’s logo, services, products, and name. So, when they do require those services they will get in touch with you to avail of the service or product you offer. So to summarize, high-quality web blogs help people remember your company.
This needs to be seen to be believed. Once you create a very interesting and important piece of content, people consume it. And if they are suitably convinced, they get in touch with you. That’s why good content helps you to gain a lot of leads. People fill up forms, call your business, and connect with you, just on a strength of some informative piece of content. So lead generation is a very important outcome of web blogs. You need to see the statistics on Google Analytics to see the proof of the same.
Web blogs really help you to understand what’s going on in your customers’ minds. One of the ways that happen is when customers comment or ask questions regarding your web blog. They want to know more. They are eager to be educated. So if you want some insight into your customer’s mind, try to write web blogs.
If you take away anything from this blog, SEO expert in Kolkata, BUSFAM, would like you to understand this:
Web blogs should be informative and fresh.
They should also be written with a particular target audience in mind.
Web blogs should be written consistently.
In case you want your web blogs written with an entire fresh aspect, you can reach out to us at BUSFAM and we will provide you with SEO-optimised web blogs.
