“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist
In this digital age, with billions of unique mobile phone users, digital marketing is becoming a more popular medium to hawk your wares than traditional print media. This SEO expert in Kolkata gives you an insight into why your business needs digital marketing in the year 2022.
“Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst
To create a 30-second commercial in India, it takes around 10 lakhs if distributed on a local station and around crores for a national campaign. Ready to pay that much? Digital marketing (SEO, PPC, content marketing, etc.) on the other hand, is more affordable at ₹20,000 to ₹1,00,000 per year. Which will you choose? The answer is a no-brainer really. You will be reaching more people at a lesser spend, resulting in a better ROI.
“Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund
Digital marketing is a great leveller for businesses. It provides a level starting point for small businesses to compete with big ones. Take any local business for instance. It can compete on social media platforms with heavyweights just by producing engaging, relevant and up-to-date content, at a fraction of the cost, it would take otherwise.
Marketers need to build digital relationships and reputations before closing a sale. – Chris Brogan
TV ads are all over the place. They don’t really go to where the cool kids hang out. Digital marketing on the other hand finds people in their comfort zone, the social media. Hence, if you want to target a niche audience, choose digital marketing over traditional media.
90% trust peers on social networks (even strangers); only 15–18% trust brands. – Danny Brown
Very few businesses understand that branding is an integral part of digital marketing. When you post content on social media, you are effectively creating a voice for yourself. It makes your brand memorable and helps it to keep people engaged with it for longer.
You have to understand as a marketer that consumers are functioning in the age of efficiency. – Mitch Joel
Where are your customers? Believe this SEO expert in Kolkata, when we say that they are lurking online. Around 2.7 billion mobile phone users exist, and they spend an average of 4.7 hours online! So if you’re not creating a one-on-one connection with your clients on the Internet, you’re missing out.
We hope these compelling reasons have convinced you to engage in digital marketing for your business. If they have, contact this SEO expert in Kolkata for the same.
With digital marketing, you can put your business on the right track, gain new customers and engage with existing ones in a meaningful way. The right conversations can lead to the right sales. And it’s not about selling, it’s also about creating a brand that people are loyal to down the ages.