It’s that time of the year again! Christmas and New Year are just around the corner. Gift-giving is at its peak and brands all over the country are making their last-ditch attempt to increase sales for the year.
Strangely, the various social media platforms like Meta, Instagram, TikTok, Pinterest, and YouTube have all made it their mission to simplify selling for small and large brands. They have come up with new features to help businesses reach their sales targets.
BUSFAM, a branding agency in India, will help you leverage these new features and create the best possible campaign this holiday season so that your business achieves its sales target and more.
This new advertising campaign technique is a lifesaver this holiday season. All you have to do is select the date and budget while uploading the ad creatives. Meta’s machine learning set-up will do the rest. It will find the right audience for your advertisement. Around 150 creative combinations of the creatives will be made at once, so you don’t have to worry about ad placement, etc. Just trust Meta’s machine-learning algorithm.
Instagram and TikTok have provided crucial advice for marketers and small business owners looking to maximize their sales this festive season. Instagram advises sellers to tag their products in reels and stories, while also checking out the insights section to understand which posts were popular, TikTok also provided tips in this regard, launching a 17-page holiday marketing guide.
YouTube is looking to boost live-stream shopping from its top content creators who may give exclusive deals and price drops. This is YouTube’s bid to make itself a one-stop destination for gift-giving. A lot of users can also opt for in-app buying.
This is a small scheme in the grander scheme of things. YouTube is basically looking to increase its revenue streams in a creative way. But apart from that, it is also looking to provide buyers with the ultimate experience of buying from content creators whom they love and trust. Hence, it can be seen that social media is being used as a great tool to amplify sales this holiday season, not only in the States but also in India.
BUSFAM, one of the leading branding agencies in India, can help you to leverage social media for the benefit of your business or brand. Around 93% of the present generation says that they will buy or use social media as a part of their buying process. 51% believe that social media is an important place to learn about new products. 60% of all shopping activity is covered by Instagram and TikTok. Hence, it can be seen that social media provides a great place to discover new products.
So, if you are looking to ramp up your brand’s worth this festive season, a branding agency in India can certainly help you put the right strategies into place.
For instance, BUSFAM can help you run the right advertising campaigns on Meta and Instagram, and it can also help you to bring your product to the forefront.
Gen Z shoppers prefer to get their money’s worth by shopping on social media.
Hence, as a business, you would be losing out if you did not cater to this segment of buyers. So, hurry up and get in touch with us at BUSFAM this festive season to take your brand up a notch.
