The year 2020 has been filled with ups and downs that affected businesses drastically. The advent of 2021 has not been any different. Nevertheless, the faster we are approaching the end of this year we can visualise a strong Ray of hope that is going to smooth matters out gradually. To make the most out of this time promoting your brand with an effective marketing strategy is the key to success.
Marketing is the fundamental factor that attracts customers to your business and boosts your revenue. Creating the right marketing strategy can be a daunting task if you lack the proper knowledge and skills. However, you can reach out to a small local marketing firm to help your start-up raise awareness and reach out to customers.
Given that you are still reading, we assume that you desire to take your start-up ahead with measurable and effective marketing strategies. If so, this blog is just the right guide for you as we have tried to list down some of the effective marketing strategies to boost your business this 2021.
Before you strategize your marketing plan it is important to conduct market research. Market research is all about accumulating information to get an insight into your customers’ thoughts and preferences, buying patterns, locations, demands and more. Along with this, market research also helps in undertaking an initial sales forecast that can help in budgeting and restocking products, monitor marketing trends and track your competitors’ performance.
Trying to promote your product or services broadly without targeting your audience can be quite expensive, time-consuming and ineffective at times. This is why it is important to segment your potential customers based on certain characteristics such as demographic information, location, buying pattern, interest and preferences, occupation and financial stability, lifestyle, behaviour, hobbies and more. 20 information also helps in focusing your marketing efforts towards your goal.
One of the greatest disadvantages of not targeting an audience is the limitation of results. Strategies fail to show the desired results regardless of the investment. Let us understand this with an example –
Suppose your brand operates only in Kolkata. But, you do not target your audience and promote your product across India by investing a huge sum of money. A customer based in Delhi likes your product, but you do not have the required provisions to ship your products to your customer. This drives your customers away and you get no sales against your investment. However, if you have targeted Kolkata only you could have earned loyal customers within the targeted location range and could have secured sales. Therefore, get in touch with a local marketing firm to promote your brand as per your operating location and to target your audience effectively.
Understanding your unique selling proposition or USP is important to attract your customer. Your USP will be the reason why your customers will choose you over your competitors. In other words, your USP helps you communicate about your uniqueness in the crowd and attract potential customers. You can build your USP by answering the following questions –
Once you have answers to all these questions you can make use of them in your marketing strategies to reach out to your customers and promote your brand.
Not having a defined goal and budget can affect your marketing strategies. If you are clear of what you want to achieve through your marketing activities you can create your pathway accurately. Keep your goals specific, relevant, measurable, achievable and time-based.
Also, allocate an adequate budget for your marketing strategies. Keep the following elements in mind when you are deciding your marketing budget –
Also, remember to keep a specific budget for Search Engine Optimisation strategy or SEO. You can get in touch with the leading agencies offering budget-friendly professional SEO services in Kolkata to promote your brand and increase online visibility effectively.
Decide your marketing avenues before you begin promoting your brand. Be sure of whether you want to adapt to printing advertising (flyers, brochures, and signage) or want to take your brand online through blogging, website development, social media marketing, online branding and more.
Once you have a strong marketing plan the next step is to know your loyal customers. If you already know that your clients are going to stay with you do not take them for granted. Communicate with them frequently and ask for feedback or complaints to help you improve your services.
Last but not least, monitor and review your performance. You can get in touch with the best digital marketing firms to help you analyse performance and make alterations and modifications accordingly.