Ever since the Internet has given us an open field, businesses and brands are growing depending on it.
The internet has blessed us with various websites and applications to share content, post pictures, information and connect with different people across the world. Creator Studio is one such application that the internet has blessed us with.
Meta owned application Creator Studio is on the verge of getting replaced with another new Meta owned application Business Suite.
Let us learn what it is all about and why the former app is on the verge of getting replaced.
Meta Creator Studio is a one-stop platform for all the creators across Meta-owned platforms such as Instagram and Facebook. It is a hub where the creators and marketers plan, manage posts, schedule, and track the performance of content posted across Facebook Pages and Instagram profiles.
The application lets the creators monetise the content and stay updated about the latest features.
The application Meta Creator Studio is to be replaced with Meta Business Suite, a very similar kind of app with advanced features. The Creator Studio is to move into Business Suite to have ease for the creators, by having all the creators tools together under one roof.
The reason behind Meta Creator Studio shutting is to bring all tools and features together for creators to have an easier and convenient user experience. People using the Studio have been notified through several prompts to make the transition because very soon the Creator Studio will be permanently defunct.
It is said that Meta Business Suite is a more comprehensive page management application. This involves features like scheduling and messaging, and also includes prompts, like top-performing posts. For instance, Pages similar to yours, A/B testing tools, tags, and direct integration of Facebook and IG ad tools.
The format of Business Suite is different from that of Creator Studio. For Facebook managers, this is pretty much a matter of course, as Meta appears to push all the creators towards a new page management app every couple of years.
Some of the features that make Meta Business Suite a great application for the creators to plan and schedule their content.
The new Meta Business Suite allows easy and smooth access. It helps to plan and review the published and unpublished article or content in a single calendar for a complete preview of organic and paid marketing activities.
It allows the creators to create and manage albums. It publishes and manages all of Facebook activities and photos and albums from the Business Suite by navigating to the "Posts and stories" option.
The application saves posts as drafts. For all those great ideas and plans that get aired, create Facebook and Instagram posts to save as drafts.
Boosts scheduled stories to reach more people with the story content and articles in order to drive them towards the business goals.
The application, Meta Business Suite, allows users to get a view of moments that matter and plan relevant marketing activities in order to engage with the customers. This feature is now available in the US and will soon be available in India.
Now that there is an invention of a better application, not many would like to adapt to the new change until they notice a better user experience and more benefits than the previous one. So here are the benefits of the Business Suite.
Gone are the days when you missed customer messages as they got lost in the crowd of messages. Business Suite shows both the application’s (Facebook and Instagram) direct messages all in one place for you to easily respond to any customer from time to time. .
They are all here all together. Creators can now easily engage with customers like they are engaging with them. Respond to comments and thank the customers for sharing the content.
Business Suite is a great tool for scheduling content on Facebook pages and Instagram profiles; it allows creators to schedule posts and they can optimise the text for each platform (add different text, hashtags, links). It also gives the optimal post times for the next 7 days so one can best reach the targeted audience.
Paying to boost the posts is being replaced with an organic way of boosting through this application. One can easily boost them through the Business Suite and then monitor the insights. A new update even allows a pre-schedule boost for hands-off advertising.
Business Suite creates custom reports for all account insights. It helps creators to learn more about posts doing best or see how their account has grown over the years.
Upgradation and replacement is a part and parcel of life. As the time moves ahead, new things will come up every day making our lives even more convenient than before.
Today it is Meta Business Suite replacing Meta Creator Studio to make the task of creators easier. Tomorrow it will be something else beyond our imagination.