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The Importance Of Social Media Marketing In 2022

The year 2020 brought in severe changes in our professional lives. With Google meet and Zoom becoming the default conference and meeting room and webinars a regular thing, the landscape of marketing faced a drastic modification. However, the most changes were faced by social media and it was quite flattering to see how social media platforms became the window to find new career opportunities, learn and grow business. In just a few months, social media witnessed a rapid increase in the number of users and in the hours of use. 

Besides, it became the get together ground for businesses where they could easily connect with their audience without a huge investment. The opportunities provided lead many marketing professionals to shift their focus and try their luck with social media platforms. This increased the demand for expert social media marketing agencies in Kolkata. The leading firms were quite capable of raising awareness and explaining why and how social media is going to be our future. They further added information on how we can make use of the increase in social media engagement rate for our benefit. 

Social media marketers make use of platforms like Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, and many more to attract the audience from all sectors and status. Creating engaging content is the power weapon of social media marketers and the most effective way they can engage their audience. 

Having said that, social media will continue to be an effective strategy in 2022 and beyond. This is why it is important to grab on this opportunity and make the best out of the social media platforms to take your business ahead. 

Be it selling products or building human relationships, social media can help you grow and increase your revenue conveniently. All you have to do is get in touch with a professional social media marketer or a social media marketing agency to curate effective strategies that will work for your brand the best. 

Here's how social media continues to be important in 2022 - 

Builds brand awareness

With an increasing engagement rate, social media is declared one of the best platforms to build brand awareness. Through creative posts, contests, games, polls, quizzes and giveaways you can attract the attention of your audience quite significantly. 

The better your marketing approach the more your audience will remember you. This is why it is important to increase engagement through attractive visuals and eye catchy words that will serve as a brand-remembering factor. You can get in touch with the professional social media marketing agency to curate effective strategies and build brand awareness. With proper social media marketing you can also increase brand credibility and authenticity. People tend to trust brands maintaining seamless communication with the audience and addressing the issues professionally. 

Increases organic leads

The more active you are on social media the better will be your enquiry numbers. As you connect with your audience through social media effectively more people will be eager to know about your brand or services. This will have a positive impact on your lead generation strategy. With proper engagement you can increase the number of organic leads and skyrocket your sales and revenue. 

Connects to opportunities

Social media is a hub for opportunities. The more active you are on social media platforms the better opportunities you can secure. Therefore, get in touch with a professional social media marketing to grab on lucrative opportunities and take your brand higher. 

Supports SEO

Search Engine Optimization is an important factor for brand success. Social media marketing has been known to support the strategies for the longest time. You can opt for professional SEO services in Kolkata to make the best use of social media and SEO strategies and build your brand with the power of 2. 

Grow audience and build a community

Social media allows you to grow your audience and build a community that will stay with your brand for long. With engaging and quality content you can become one of the preferred brands of your customers which will help you increase your revenue and sales. Building a social media community can also help you earn more customers and also stay in constant touch with them to build authority and credibility. 

Summing it up..

There are several statistics that declare social media marketing to be an effective way to reach out to the target audience and increase business. Around 89% of marketers themes social media to be very important and a lucrative marketing strategy. 13 new users are being added to the social media first time user list every second. Around 70% of adults trusted online recommendations for purchases. With such a higher engagement rate, social media becomes one of the best ways to drive ROI in 2022 and beyond. 

This is why you should even get in touch with a social media marketing agency in Kolkata to take your business ahead with effective strategies. 

BUSFAM is one of the leading digital marketing firms in Kolkata helping many brands make it big in this competitive market. 

Get in touch with us today and let's get social!