You have created a website, placed some keywords and made it live. Maybe even started writing blogs. However, your site is not getting enough organic traffic as you expected it to be. Sounds similar, right?
This happens with a lot of business owners who put time and money into SEO strategies but still don’t get results. Why is it so?
This is primarily because every day, many companies use SEO strategies that are outdated, ineffective and, even worse, completely based on myths.
SEO is one of the most powerful tools for the growth and success of any company. However, as SEO continues to evolve, it has become the breeding ground for outdated information and myths.
If you are planning to invest in SEO, make sure not to fall for misleading tactics that affect countless business owners.
Search Engine Optimisation, or SEO for short, is a reliable digital marketing strategy to increase your brand’s online visibility to drive targeted traffic to the website when searching for relevant products, services or information.
Despite so many proven benefits, this powerful marketing tool is surrounded by myths and misconceptions even in 2025. But why is it so, especially when search engines have become so advanced? A top SEO agency in Kolkata, BUSFAM, explains.
Believing in these myths ultimately leads to wasted budget and resources, thereby hindering your chance to stay ahead of the competition. Hence, it is always a good idea to partner with a trusted SEO agency in Kolkata that knows the latest practices to help you soar high and achieve sustainable growth.
Let’s take a look at some of the prevalent myths associated with SEO.
1. SEO is a one-time task.
Many business owners believe that SEO is an overnight job. You are just required to optimise a few pages to rank your website higher. This is absolutely a wrong notion. In reality, SEO is a continuous and ongoing process that requires constant monitoring and adaptation. Google’s algorithms are constantly changing, keywords are fluctuating, and new content is coming up. Hence, without proper optimisation, rankings are likely to fall.
2. More keywords mean higher rankings.
Keyword stuffing does more harm to SEO strategy than good. Modern SEO is all about relevance and improved user experience. Repeated keywords in a piece of content affect readability and potential ranking loss. Instead of forcing keywords, focus on using them naturally in the title and body to create engaging content.
3. Local SEO is not worth it.
Many business owners mistakenly thought that local SEO does not make a significant difference, especially if they are investing in broader digital marketing efforts. If your business serves customers in a specific city, area, or region, local SEO is one of the most valuable marketing strategies you can invest in.
4. Backlinks are the only factor that matters.
According to the opinion of an SEO agency in Kolkata, although linking is an important SEO strategy, it is not the only factor. The Google algorithm considers content quality, UX, and on-page SEO to determine if your site will rank or not. Moreover, earning links from spammy directories can get you penalised, as search engines value relevant, organic links from high-quality sources.
5. SEO is required by established companies
Small industries, at times, avoid SEO, thinking that it is suitable only for large companies with big budgets. However, this is not true. With the right SEO strategy, even small enterprises can make their presence known and compete with big brands. This is because SEO is all about relevance, user experience and value.
6. SEO results are immediate
This is one of the greatest myths that needs to be debunked. SEO takes time to produce results. It can take 3 to 6 months, or even longer, to see meaningful improvements, especially in competitive niches. A trustworthy SEO agency will never promise instant results. Instead, they track the performance indicators and provide transparent reporting.
7. One can do SEO without technical knowledge
While some basic SEO can be done without expertise, effective SEO requires technical know-how, especially when it comes to crawl errors, broken links, and indexing issues, which can kill rankings if not implemented properly. Moreover, site speed, structured data, and canonical tags also matter a lot.
8. SEO is dead
When a new marketing trend comes up, you might have people saying, “SEO is dead.” SEO is still a crucial marketing strategy to thrive in the digital world and build long-term visibility.
Business owners who want to succeed with SEO need a long-term and reliable approach rather than following myths. It is best to work with a trusted SEO agency in Kolkata that can provide clarity, guidance, and results-driven strategies to grow your brand effectively.