Many businesses launch their website and assume that their job is done. However, it is not. In fact, a website is a digital asset that needs constant care and maintenance.
With technological evolution and the growing risk of cyber threats, even the most well-designed websites can become slow, vulnerable, and outdated.
This is where the role of website maintenance services comes in to ensure that your website achieves its purpose and goals. From keeping your site secure to ensuring it performs smoothly, there are a number of tasks involved in maintaining a website.
For brands looking to stay competitive, partnering with a web development agency in Kolkata can make sure that whoever interacts with your website always has a better user experience.
Designing a website that looks great is no doubt extremely important for any industry looking to increase its visibility in the digital world. But that’s only half the job; keeping it up-to-date is equally crucial.
Website maintenance is the practice of monitoring the overall performance of the website. It includes ongoing tasks like technical updates, security checks, bug fixes, backups, and more.
Take a look at some of the website maintenance tasks that you need to include in your schedule.
1. Running Backups
No technical system is immune to errors like server crashes or hacking attempts, which can result in permanent loss of data. BUSFAM, a web development agency in Kolkata, always focuses on keeping a recent copy of the website as a recovery plan. In case of any major problem, the saved version can get your website back to running and also ensures that your site is never corrupted.
2. Content Moderation
Outdated content, including broken links and incorrect information, is a primary reason behind the damaged credibility of a brand. One of the ways to fix this issue is to keep the content fresh and engaging for the visitors. To do so, you can add new blog posts, add new pages or update new images, videos or text. Fresh and relevant content builds trust and builds credibility.
3. Update Software and Plugins
All website-related software, including CMS, plugins, themes, and any third-party apps, releases frequent updates. Product performance improves with these updates, which keep your website protected. These include new features, performance improvements, and critical security fixes.
4. Checking Forms
Checking forms is an important part of website maintenance to ensure proper lead capture, customer communication, and proper functionality. Thus, do not forget to check form submission on different devices at regular intervals so that they can load properly and deliver data without any errors.
5. Malware Protection
Malware protection means safeguarding the website from malicious attacks, data breaches, and unauthorised access. Continuous monitoring through malware scans, security audits, and access control monitoring to detect suspicious activity. By identifying vulnerabilities early, website maintenance protects sensitive data and ensures uninterrupted access for users.
6. Fixing Bugs
Fixing bugs is another essential feature of website maintenance required for a positive user experience. Bugs such as broken links, malfunctioning buttons, display issues, or non-working features can frustrate users and lead to lost leads or sales. Website development agencies in Kolkata always resolve these issues, which helps keep the website running efficiently and maintains the credibility of the business by ensuring that all features work as intended.
The answer to this question depends on the complexity of the site and how often it is upgraded. A web development agency in Kolkata, like BUSFAM, conducts maintenance on an ongoing basis as different tasks require different frequencies.
It is advisable to do it at least once a month, but if required, more frequently, so that your website runs efficiently. Some basic tasks like security alerts, form functioning, and uptime monitoring can be updated so that they can be done regularly.
On the other hand, updating plugins, themes, and software, fixing bugs, optimising speed, and reviewing analytics to identify issues can be done monthly. Moreover, in-depth services like security audits, malware scans, backup testing, and SEO reviews should be performed quarterly.
The key benefits of website maintenance, as explained by a web development agency in Kolkata, include
Your website gives the first impression of your business to the customers. Keeping it up-to-date and secure will ensure that the digital presence remains strong, stable, and reliable. By partnering with BUSFAM, a trusted web development agency in Kolkata, you will gain expert guidance and support to make sure that your website performs its best every day.
