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Why Do You Need A Digital Marketing Consultant For Your Business?

The last year has been quite a roller-coaster for us. With a prolonged nation-wide lockdown, the situation became tricky and difficult for traditional marketing experts to promote their business effectively. 
However, this period has proven to be quite beneficial for digital marketers as customers were spending more time online which made it easier to promote a brand and reach out to the target audience conveniently. 
That being said, digital marketing is believed to be our future due to its seamless adaption with AI and Data Analytics and its flexibility to measure ROI with SEO. This is why businesses are now working with a digital marketing consultant in Kolkata to promote their brand. 

Are you still into traditional marketing? 

Here is why you should work with an online marketing consultant today – 

  1. Vast range of services

Considering the objectives of a start-up, MSMEs and SMEs, working with an agency or consultant will help you enjoy a wide range of services under an umbrella without having to hire a separate workforce for various jobs. 

What can a digital marketing consultant do? 

Hiring an agency or a consultant will help you with – 

  • SEO or Search Engine Optimization 
  • Content Management and Marketing 
  • PPC or Pay-Per-Click 
  • GMB or Google My Business 
  • Branding 
  • Analytics 
  • Lead generation and conversion 

Besides, they also offer other services such as online reputation management, social media marketing and management, email marketing and much more.  

2. Ease of work 

In case you choose to engage different personnel for different categories of work, the entire process can get confusing and time-consuming. Alternatively, if you hire a consultancy or agency you can get all your requirements addressed under one roof. Besides, as a start-up, you might find it difficult to work with individual bodies, as you will also have other obligations to cater to. But if you hire a digital marketing consultant in Kolkata or a company you can get a professional team of graphic designer, content and copywriter, digital marketing strategist and social media marketer that you can benefit from. 

3. Cost-effective 

Don’t you feel hiring individual personnel will become costly? 

While a graphic designer may cost approximately 25,000, a writer may charge you up to 20,000. Also, a strategist can be as expensive as Rs. 35,000. 

If you hire them individually, you might have to spend a minimum of Rs. 80,000. On the other hand, working with an agency might be affordable enough and you can achieve great results at a minimum investment of Rs. 25,000 to Rs. 40,000.  
Trust us, hiring us will be significantly light on your pocket.  
BUSFAM is a digital marketing company with a team of expert online marketer, graphic designer and content writer, with a common goal of taking your brand ahead. 

In case you are dreaming of your success, get in touch with us today and let’s get a lot done!  

4. Social media management 

A significant increase in the number of social media users has been observed during the lockdown scenario. This makes social media one of the most effective platforms to attract an audience and increase engagement. Working with a digital marketing consultant in Kolkata will help you manage your social media presence and enhance your online reputation so that you can generate revenues and drive your ROI conveniently. 
Why a consultant? 
Many of you may feel that social media management is easy and posting a picture or two on various social media platforms will be enough to attract followers, engage them and convert them into customers. 
But is it so? 
Certainly not! 
Even social media platforms have their set of time during which you can extend your reach and engage millions of customers online. An agency will have all knowledge required to boost your business and you can use that to benefit your brand and to drive reach and revenue.      

5. Website optimization and SEO 

Website optimization is of prime importance to reach customers. A well-optimized, SEO enriched website is essential to convert prospective customers to consumers and to churn out profits. 
SEO enables online visibility, making it easier for customers to find you online conveniently. 

7. Organic promotion 

Have you heard about paid advertisements? 
Well, not all paid advertisements are illegal, whereas some are. Working with a renowned agency will help you promote your business through organic promotions so that you can attract genuine customers and boost your business. 
Promoting your business inorganically will not only drive away customers but also might blacklist you from the platform, harming your brand and reputation. 
Hence, it is advisable to get in touch with a digital marketing consultant in Kolkata to boost your business through organic promotions. They will be able to analyse and evaluate your current online presence and will be able to decide what’s best for your business and you. 
So what are you waiting for?
Get in touch with the leading digital marketing agency in Kolkata. Contact BUSFAM today and boost your business organically and effectively.